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Sony and Hasselblad announce partnership !
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Sep 18, 2012 17:02:56   #
madcapmagishion
 
Sony and Hasselblad have announced a partnership that will result in an E-mount camera, a compact camera and a product for the DSLR segment. Hasselblad says the aim of the partnership is to 'cultivate new markets for photo enthusiasts and consumer digital imaging products' and will begin with an E-mount camera, called the Hasselblad Lunar. The use of the words 'DSLR segment' implicity doesn't rule-out the possibility that Hasselblad will adopt Sony's SLT system (or simply re-brand one of its models).

http://www.dpreview.com/news/2012/09/18/sony-and-hasselblad-announce-partnership-dslr

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Sep 18, 2012 17:45:03   #
unclebe1 Loc: NYC & Wellington, FL
 
WOW!! And I thought the RX1 was expensive! We ain't seen nothing yet. :lol: Zeiss and Hassie lenses for my Sony. I'm saving up my nickels and dimes. I'm gonna need em.

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Sep 18, 2012 17:46:27   #
oldmalky Loc: West Midlands,England.
 
But well worth it

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Sep 18, 2012 21:09:10   #
madcapmagishion
 
unclebe1 wrote:
I'm saving up my nickels and dimes. I'm gonna need em.


You had better start saving up your $1, $5, $10, $20, $50 and $100 bills too, as you will need them also. :mrgreen:

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Sep 18, 2012 21:09:45   #
madcapmagishion
 
duplicate

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Sep 18, 2012 21:43:34   #
robert-photos Loc: Chicago
 
unclebe1 wrote:
WOW!! And I thought the RX1 was expensive! We ain't seen nothing yet. :lol: Zeiss and Hassie lenses for my Sony. I'm saving up my nickels and dimes. I'm gonna need em.


You're also gonna hafta sell the gold in them thar teeth :) :-) :D :-D :XD:

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Sep 19, 2012 00:33:13   #
unclebe1 Loc: NYC & Wellington, FL
 
robert-photos wrote:

You're also gonna hafta sell the gold in them thar teeth :) :-) :D :-D :XD:


Been there, done that. How do you think I paid for your flash extender? ;-)

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Sep 19, 2012 01:02:59   #
robert-photos Loc: Chicago
 
unclebe1 wrote:
robert-photos wrote:

You're also gonna hafta sell the gold in them thar teeth :) :-) :D :-D :XD:


Been there, done that. How do you think I paid for your flash extender? ;-)


Still waiting on a check....not worried.....should be here tomorrow.....right?

Still, $8000+ for cosmetic tricked out NEX-7 is a bit steep :roll:

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Sep 19, 2012 07:00:05   #
jerryc41 Loc: Catskill Mts of NY
 
madcapmagishion wrote:
Sony and Hasselblad have announced a partnership that will result in an E-mount camera, a compact camera and a product for the DSLR segment. Hasselblad says the aim of the partnership is to 'cultivate new markets for photo enthusiasts and consumer digital imaging products' and will begin with an E-mount camera, called the Hasselblad Lunar. The use of the words 'DSLR segment' implicity doesn't rule-out the possibility that Hasselblad will adopt Sony's SLT system (or simply re-brand one of its models).

http://www.dpreview.com/news/2012/09/18/sony-and-hasselblad-announce-partnership-dslr
Sony and Hasselblad have announced a partnership t... (show quote)

Sony is really pushing hard in photography. NIkon and Canon had better watch out!

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Sep 19, 2012 08:42:38   #
rayford2 Loc: New Bethlehem, PA
 
robert-photos wrote:
unclebe1 wrote:
robert-photos wrote:

You're also gonna hafta sell the gold in them thar teeth :) :-) :D :-D :XD:


Been there, done that. How do you think I paid for your flash extender? ;-)


Still waiting on a check....not worried.....should be here tomorrow.....right?

Still, $8000+ for cosmetic tricked out NEX-7 is a bit steep :roll:


Panasonic and Leica do the same thing. A badge engineered Panasonic FZ with a Leica name on it costs a couple hundred more.
Same holds true for lawn and garden tractors. For a few hundred more you get a nationally recognized paint color and cosmetic change to a basic tractor made by another company.

Check this out:http://gizmodo.com/5944156/hasselblads-ridiculously-expensive-mirrorless-camera-at-least-looks-the-part

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Sep 19, 2012 09:01:58   #
Screamin Scott Loc: Marshfield Wi, Baltimore Md, now Dallas Ga
 
A lot of these high end camera manufacturers subcontract their work out...Cosina comes to mind with the Voigtlander Bessa L....Do any of them say where the items will be made & who will make them??

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Sep 19, 2012 09:56:45   #
planepics Loc: St. Louis burbs, but originally Chicago burbs
 
I'm going to get a new (1-or-2-year-old) car next spring. It'll probably be cheaper than new Hasselblad. I had no idea how much they cost!!!!

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Sep 19, 2012 10:16:37   #
Photogdog Loc: New Kensington, PA
 
madcapmagishion wrote:
Sony and Hasselblad have announced a partnership that will result in an E-mount camera, a compact camera and a product for the DSLR segment. Hasselblad says the aim of the partnership is to 'cultivate new markets for photo enthusiasts and consumer digital imaging products' and will begin with an E-mount camera, called the Hasselblad Lunar. The use of the words 'DSLR segment' implicity doesn't rule-out the possibility that Hasselblad will adopt Sony's SLT system (or simply re-brand one of its models).

http://www.dpreview.com/news/2012/09/18/sony-and-hasselblad-announce-partnership-dslr
Sony and Hasselblad have announced a partnership t... (show quote)


Reading the DP review, pros using the current Hasselblad products don't seem to happy about the merger. Most seem to think that it will just cheapen the Hasselblad name and result in expensive "toys" for the rich who are looking to collect for a potential increase in future value.

Personally, I'm wondering about the current Sony users having to pay mega $$$ for a Sony having a Hasse label down the road.

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Sep 19, 2012 10:22:52   #
jerryc41 Loc: Catskill Mts of NY
 
Photogdog wrote:
madcapmagishion wrote:
Sony and Hasselblad have announced a partnership that will result in an E-mount camera, a compact camera and a product for the DSLR segment. Hasselblad says the aim of the partnership is to 'cultivate new markets for photo enthusiasts and consumer digital imaging products' and will begin with an E-mount camera, called the Hasselblad Lunar. The use of the words 'DSLR segment' implicity doesn't rule-out the possibility that Hasselblad will adopt Sony's SLT system (or simply re-brand one of its models).

http://www.dpreview.com/news/2012/09/18/sony-and-hasselblad-announce-partnership-dslr
Sony and Hasselblad have announced a partnership t... (show quote)


Reading the DP review, pros using the current Hasselblad products don't seem to happy about the merger. Most seem to think that it will just cheapen the Hasselblad name and result in expensive "toys" for the rich who are looking to collect for a potential increase in future value.

Personally, I'm wondering about the current Sony users having to pay mega $$$ for a Sony having a Hasse label down the road.
quote=madcapmagishion Sony and Hasselblad have an... (show quote)

In a situation like this, it's the companies that benefit the most - mutual cost reductions. Remember years ago when Cadillac took a mid-size Chevy and put the Caddy name on it? People could get a "Cadillac" for a low price - but was it really a Caddy?

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Sep 19, 2012 10:24:33   #
Screamin Scott Loc: Marshfield Wi, Baltimore Md, now Dallas Ga
 
"People could get a "Cadillac" for a low price - but was it really a Caddy?"


That's basically what I was alluding to with my post

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