Pricing dilemma: I have a photo that has been accepted into a juried show. I am required to price the piece, framed and ready to hang. This is a first for me, I don't really know how...

suesart Loc: Sheridan, Wyoming

I have a photo that has been accepted into a juried show. I am required to price the piece, framed and ready to hang. This is a first for me, I don't really know how to go about this. The print is only an 8x10, being professionally framed. I am going to take into account the cost of framing but other than that, any suggestions? Hope this is ok to ask on here.
Thanks!

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photogeneralist Loc: Lopez Island Washington State

I had the same dilemma. I finally decided on my out of pocket costs for preparing the digital image for display on a wall plus $50 for the photographer's SKA's

CHG_CANON Loc: the Windy City

Account for the likely percentage sales commission too, on top of preparation costs, when developing your final sales price.

PixelStan77 Loc: Vermont/Chicago

suesart wrote:

I have a photo that has been accepted into a juried show. I am required to price the piece, framed and ready to hang. This is a first for me, I don't really know how to go about this. The print is only an 8x10, being professionally framed. I am going to take into account the cost of framing but other than that, any suggestions? Hope this is ok to ask on here.
Thanks!

Add $100 for your signature on the mat.

Rongnongno Loc: FL

Printing + framing + material fee + competition fee, if any + commission for gallery, if any + reasonable margin (%) + premium.

Note that this is not a winner but a show so you cannot claim a high premium. You have no way to know if this will get anywhere.

suesart Loc: Sheridan, Wyoming

Thank you!! Appreciate the input. :)

Photographer Jim Loc: Rio Vista, CA

A common formula used by may on the art show circuit is your cost (printing, matting, framing) times four.

jim quist Loc: Missouri

double the cost of the print, plus, triple the cost of the frame

Wyoshooter

Sue Photorapher Jim is right on pricing. I have a larger photo in that show and you can check my pricing on it. Also I have a previous sale record of what my work is worth to go by too. Good luck.

billnikon Loc: Pennsylvania/Ohio/Florida/Maui/Oregon/Vermont

suesart wrote:

I have a photo that has been accepted into a juried show. I am required to price the piece, framed and ready to hang. This is a first for me, I don't really know how to go about this. The print is only an 8x10, being professionally framed. I am going to take into account the cost of framing but other than that, any suggestions? Hope this is ok to ask on here.
Thanks!

I take the price of the photo, plus the cost of the frame, and then multiply it my 2.0 or 2.5 for a final price, don't forget the sales tax. Which, as you know, YOU SHOULD REPORT, right?

IDguy Loc: Idaho

Pricing need not relate to cost.

The question is, “ Do you want to sell it?” If so, price it competitively with the competition. If “not really” then price it several times the local competition. You might visit some local Galleries.

jerryc41 Loc: Catskill Mts of NY

I'm in a painting group, and when prices are required, people put high prices on paintings they don't want to sell.

In your case, see what the others are charging and follow their lead.

dsmeltz Loc: Philadelphia

Include all costs of acquiring the materials, producing the print, shipping (to you for materials and to them for delivery), something for the general cost of running your business, any additional costs of taking that particular shot, then multiply the total by 5 to give you a profit.

Photographer Jim Loc: Rio Vista, CA

IDguy wrote:

Pricing need not relate to cost.

The question is, “ Do you want to sell it?” If so, price it competitively with the competition. If “not really” then price it several times the local competition. You might visit some local Galleries.

Keep in mind that most galleries charge 40-50% of the selling price as their commission. Thus, gallery prices tend to be much higher than many other art show prices. In a case like this, where it is a one-off event, smarter to price closer to what people see at weekend festivals.

Thomas902 Loc: Washington DC

"...This is a first for me..." Congratulations on this rite of passage... feels epic doesn't it...

Ok the only thing I can add to the mix is for your to be certain to consider establishing an on-line web presence. This was the first thing I did and it worked well for me... The second item of merit is to create your business card with your web portal and contact info... Again this provides you with credibility and a professional aura...

Hope this helps...
All the best on your exciting journey Sue