Business card
Jan 16, 2020 10:36:54 #
Was asked to shoot a business card for a young MUA just starting out.....
F9 70mm @1/160 ISO250
Shot within a white infinity wall...
Main light
Large 1.2m Octabox Diffuser 500w Bowens studio lights at power level III
Placed to my right to give slight directional lighting..... But remain clean
Gobo with Arch window inset 500w Bowens studio lights at power level IV
To give depth and darken the background I used the F9 to control the back wall and window....
One problem I did have was black clothing picks up any slight bit of dust/debris so the model had masking tape in her hands sticky side facing out just out of shot to dab away bits on her top...… Saved loads of processing time for me.....
The background
The MUA asked for something light and airy for a business card that she could add splashes of colour too....The Idea was a clean flat B&W image just short of high key to advertise her services... Hence the space to her right so as she can add wording or logos … I did advise not to go down the selective colour route but that is a personal issue I have and one she didn't have...…
She now works exclusively for 2 legends in my local area all through the work we did together TFP.. opening some significant doors for her that she is now becoming the ultimate local professional to work with and yet still very young..
F9 70mm @1/160 ISO250
Shot within a white infinity wall...
Main light
Large 1.2m Octabox Diffuser 500w Bowens studio lights at power level III
Placed to my right to give slight directional lighting..... But remain clean
Gobo with Arch window inset 500w Bowens studio lights at power level IV
To give depth and darken the background I used the F9 to control the back wall and window....
One problem I did have was black clothing picks up any slight bit of dust/debris so the model had masking tape in her hands sticky side facing out just out of shot to dab away bits on her top...… Saved loads of processing time for me.....
The background
The MUA asked for something light and airy for a business card that she could add splashes of colour too....The Idea was a clean flat B&W image just short of high key to advertise her services... Hence the space to her right so as she can add wording or logos … I did advise not to go down the selective colour route but that is a personal issue I have and one she didn't have...…
She now works exclusively for 2 legends in my local area all through the work we did together TFP.. opening some significant doors for her that she is now becoming the ultimate local professional to work with and yet still very young..
Jan 16, 2020 14:08:37 #
A good professional job!
In a day and age where too many businesspersons are using "selfies", passports pictures, and sometimes very amateurish images for "business portraits" this image goes to show why folks who want to include photographs in their publicity efforts should go to a competent photographer.
A business card that includes you photograh is only, physically, a small item but when you leave it with a potential client, especially on your first meeting or encounter, it is not only your calling card but your image represents your entire business!
"Business" or corporate portraits have been used in all manner of promotion over the decades,- announcements, business cards, annual reports, display portraits of CEOs, managers, employees, and founders in public view at business establishments and boardrooms. Especially in a brochure, business card or any kind of advertisement or report in print or online form, those images supposed to project a professional, personal, or corporate IMAGE- it makes or leaves that all-important first impression. It's like a visual "handshake, or eye to eye contact that is important in making that good impression. The expression and mood of the image are up to a collaboration between the photographer and the client so that the expression is fitting to the profession, trade or job of the client. These kinds of effective images are important for new upstarts and seasoned business persons. I tell my own clients that if the are going to use an inferior image, it's best not to include a photograph at all!
The image does not need to be complex or cluttered, in fact, the simpler the better. Technically and tonality-wise, it should be able to reproduce well in lithographic print so it needs good gradations and contrast. Since oftentimes this is a "commercial" portrait assignment, allowances should be made in the composition to accommodate stripping in text, logos, etc.
This image does all of the above. Complete technical information, motivation, and usage of the image, as well as the results of the efforts, should be helpful to all readers.
In a day and age where too many businesspersons are using "selfies", passports pictures, and sometimes very amateurish images for "business portraits" this image goes to show why folks who want to include photographs in their publicity efforts should go to a competent photographer.
A business card that includes you photograh is only, physically, a small item but when you leave it with a potential client, especially on your first meeting or encounter, it is not only your calling card but your image represents your entire business!
"Business" or corporate portraits have been used in all manner of promotion over the decades,- announcements, business cards, annual reports, display portraits of CEOs, managers, employees, and founders in public view at business establishments and boardrooms. Especially in a brochure, business card or any kind of advertisement or report in print or online form, those images supposed to project a professional, personal, or corporate IMAGE- it makes or leaves that all-important first impression. It's like a visual "handshake, or eye to eye contact that is important in making that good impression. The expression and mood of the image are up to a collaboration between the photographer and the client so that the expression is fitting to the profession, trade or job of the client. These kinds of effective images are important for new upstarts and seasoned business persons. I tell my own clients that if the are going to use an inferior image, it's best not to include a photograph at all!
The image does not need to be complex or cluttered, in fact, the simpler the better. Technically and tonality-wise, it should be able to reproduce well in lithographic print so it needs good gradations and contrast. Since oftentimes this is a "commercial" portrait assignment, allowances should be made in the composition to accommodate stripping in text, logos, etc.
This image does all of the above. Complete technical information, motivation, and usage of the image, as well as the results of the efforts, should be helpful to all readers.
Jan 16, 2020 16:16:12 #
Jan 17, 2020 11:15:04 #
E.L.. Shapiro wrote:
A good professional job! br br In a day and age w... (show quote)
Thank you Ed appreciate the kind words...
I'm glad you've put it so simply...It was a very simple shoot in terms of lighting and the result can be replicated quite easily when required and that in turn maintains a constant quality control.....
Corporate or Business headshots need to be less dramatic than formal shots so working with less dynamic range across the image helps when first learning portraits to control light without going to in depth with rim and hair lights etc...… The more you add the more that can go wrong so for any beginner I'd advise this approach to start...
If you look at Annie Leibovitz's work she has this amazing ability to simplify an image... Take a look at her Leonardo DiCaprio (Swan) image which has always been inspirational to me personally in its simplistic flat technique but very strong compositional..(wish I had her creativity which makes her stand out from everyone else..) But that's what we aspire to eventually.. If you look through her quite extensive styles and images they all have that simplistic but effective quality of light....
Regards
Joe
Jan 17, 2020 11:16:49 #
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