le boecere wrote:
Thom Hogan writes:
"That focus performance was unmatched by any mirrorless camera at the time, and was near DSLR levels. Even today, the Nikon 1 autofocus system is still at or near the top of the heap in mirrorless, despite many advances by competitors and few by Nikon. Moreover, the Nikon 1 products can manage focus at speeds up to 20 fps. The Nikon 1 was that far ahead of its time, basically. "
The Nikon 1 system actually was good — for what it was made to do. The 1" "CX" sensor works well in many "travel zoom" cameras. But putting it in a relatively serious camera with interchangeable lenses and painting the camera in fashion colors gloss white, black, silver, red, and pink, probably wasn't a smart move. Despite having the 'V' series aimed at enthusiasts, the system as a whole got in its own way.
As DPReview said, summarizing its review of the V3, "...when factoring in price, there are many other good, less expensive alternatives with better image quality and all-around value."
Kai Wu, then of Digital Rev TV, was less than kind regarding the V1, and a bit more direct, as he said, "You can't polish a turd...", and called it "...as boring as a rice cracker... an under-formed Tetris block... It all looks a bit, 'Joan Collins'. Seeing Nikon "do cool" is like seeing your grandfather do rap."
Kai did give the camera some praise for image quality, and AF speed. "But where is that (Nikon) SP spirit?" (He was referring to the classic Nikon rangefinders of the 1950s, which were small, light, built like tanks, and popular with photojournalists everywhere.)
Unfortunately, Nikon marketed the 1 series as a fashion statement. They stereotyped it as a "chick camera." I recall the posters in Target stores featuring skinny blondes in very high end designer clothes and sunglasses holding the camera as if about to use it. There were also some posters with androgynous male models looking effete while holding the camera... Serious female photographers were justifiably, sometimes seriously offended, and many guys just rolled their eyes at the camera and moved on. (Maybe they watched DigitalRev TV's reviews on YouTube.)
The majority of the target audience didn't buy a lot of extra lenses. Nikon released only a dozen native lenses in the seven years the 1 System was manufactured. Users realized that there were better ways to spend that amount of money on glass. Better APS-C and DX dSLRs were available for less money at Costco, and Micro 4/3 (Olympus, Panasonic) had over 100 lenses available when the Nikon 1 series was discontinued.