E.L.. Shapiro wrote:
Yes! It's like tabloid journalism. Some folks respond to scandal, exaggeration and rankor- it sells lots of newspaper and probably attracts lots of blog fans.
I used to like the TV cooking shows eith Julia Childs, The Galloping Gourmet, and Rachel Ray.The showed us how to make interesting dishes. Nowadays, the most popular TV chefs yell, cuss and scream their underlings and spit out food that they disapprove of. Unfortunately, theses things are indicative of many attitudes in our society.
I'll take good information and pretty models any day!
Yes! It's like tabloid journalism. Some folks res... (
show quote)
Those were great shows. But I wouldn't lump Julia Child with Graham Kerr and
Rachel Ray (both media creations).
Julia Child co-authored
Mastering the Art of French Cooking with Simone Beck
and Louisette Bertholle before she ever appeared on TV. It was published by Alfred A.
Knopf -- then a prestige imprint of Random House--in 1961. Her first cooking show
was
The French Chef, premiered in 1963.
She personally tested every recipe in both volumes. She spent a month just
making omelettes (and discovered that French eggs are at room temperature
while American eggs are cold!) and several months just making French bread.
Most cookbooks do not test every recipe, let alone optimize them. And most are
rather haphazard and not comprehensive.
Julia Child belongs in a very exclusive club with Auguste Escoffier, Irma Rombauer,
James Beard, Marcella Hazen, Rick Bayless, etc.: authors of important cookbooks.
Her cooking shows boosted her reputation, but didn't create it.
Also, unlike Kerr and Ray, she didn't endorse products or become a "brand".
And during WW II she worked for the OSS, ending up as a researcher reporting
directly to OSS head, Gen. William J. "Wild Bill" Donovan.
Her cooking style has a lot in common with Jacques Pépin's who does a lot of
home-style French food--which is one reason they got on so well. Pépin didn't
start on TV either -- he had been personal chef to President Charles DeGaulle.
He'd also worked at Le Pavillon in NYC and designed the menus for the
Howard Johnson's hotel chain.
Now all it takes to be a "famous chef" is to be a judge on a reality show, a Youtube
channel, or to lots of likes on Facebook.
The problem isn't the "tone" -- it's the bad information. Most chefs are dictatorial--
kitchens are not democratic. Personalities in front of the camera vary. But bad
information can result in food poisoning or a kitchen fire.
The root cause is lack of knowledge and experience--but it can make it onto Youtube
because no one filtering the sludge pile.
Many people these days don't believe in science or objective facts. They think everything
is a matter of opinion and ideology. But omit the baking powder from a quick bread
recipe, and it won't rise. Cooking is chemistry.