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New Canon Lenses
Feb 17, 2019 12:34:29   #
Architect1776 Loc: In my mind
 
Canon seems serious in getting the RF line up and running with these lenses coming out in 2019 in addition to the current lenses. Look at the 70-200mm f2.8. Small is an understatement.
With the 4 current lenses that makes 10 great lenses by the end of the year along with 100% compatibility with ALL EF and EF-S lenses. Gives you a huge range of zooms, primes and specialty lenses no one else has and all 100% compatible with the R series cameras.
This is an excerpt from canon Rumors.

The six new RF lenses under development include those listed below.
All six of the new Canon RF lenses under development are expected to be available later in 2019*.

The details of the new Canon RF lenses under development are as follows:

The RF 85mm F1.2 L USM is a large aperture mid-telephoto prime lens. It offers excellent performance for advanced and professional portrait photographers and is a widely popular focal length and aperture speed combination for users.

The RF 85mm F1.2 L USM DS, with Defocus Smoothing lens technology, is a uniquely designed lens that offers a combination of beautifully smooth defocused bokeh. Featuring a super-fast F1.2 aperture, the lens will help produce breathtaking portraits that will surely stand out from the crowd.

The RF 24-70mm F2.8 L IS USM is a high-performance, standard zoom lens for professionals and photo enthusiasts alike – ideal for shooting portraits, landscapes, documentaries or weddings.

The RF 15-35mm F2.8 L IS USM, offering a wide angle and fast aperture in a single package, is ideal for a variety of shooting applications including architecture, interiors or landscapes.

The RF 70-200mm F2.8 L IS USM is a must-have for any professional photographer, especially for those shooting weddings, sports or wildlife. This lens is a great all-around, high-speed, medium telephoto zoom lens and does well to round out any camera bag.

The RF 24-240mm F4-6.3 IS USM is the ideal lens for amateurs and advanced amateurs who love to travel, no matter the destination. The versatile, all-purpose lens offers a range of focal lengths for capturing extraordinary shots in a form factor that is both compact and lightweight.


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Feb 17, 2019 12:41:22   #
jeep_daddy Loc: Prescott AZ
 
Sounds like they were telling us the truth when I attended a Canon event unveiling the new R series camera. They said that they were going to concentrate on the new ML R series cameras and lenses. That the EF lenses wouldn't take precedence at the moment but that they were not going anywhere either.

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Feb 17, 2019 12:58:12   #
repleo Loc: Boston
 
Architect1776 wrote:
Canon seems serious in getting the RF line up and running with these lenses coming out in 2019 in addition to the current lenses. Look at the 70-200mm f2.8. Small is an understatement.
With the 4 current lenses that makes 10 great lenses by the end of the year along with 100% compatibility with ALL EF and EF-S lenses. Gives you a huge range of zooms, primes and specialty lenses no one else has and all 100% compatible with the R series cameras.
This is an excerpt from canon Rumors.

The six new RF lenses under development include those listed below.
All six of the new Canon RF lenses under development are expected to be available later in 2019*.

The details of the new Canon RF lenses under development are as follows:

The RF 85mm F1.2 L USM is a large aperture mid-telephoto prime lens. It offers excellent performance for advanced and professional portrait photographers and is a widely popular focal length and aperture speed combination for users.

The RF 85mm F1.2 L USM DS, with Defocus Smoothing lens technology, is a uniquely designed lens that offers a combination of beautifully smooth defocused bokeh. Featuring a super-fast F1.2 aperture, the lens will help produce breathtaking portraits that will surely stand out from the crowd.

The RF 24-70mm F2.8 L IS USM is a high-performance, standard zoom lens for professionals and photo enthusiasts alike – ideal for shooting portraits, landscapes, documentaries or weddings.

The RF 15-35mm F2.8 L IS USM, offering a wide angle and fast aperture in a single package, is ideal for a variety of shooting applications including architecture, interiors or landscapes.

The RF 70-200mm F2.8 L IS USM is a must-have for any professional photographer, especially for those shooting weddings, sports or wildlife. This lens is a great all-around, high-speed, medium telephoto zoom lens and does well to round out any camera bag.

The RF 24-240mm F4-6.3 IS USM is the ideal lens for amateurs and advanced amateurs who love to travel, no matter the destination. The versatile, all-purpose lens offers a range of focal lengths for capturing extraordinary shots in a form factor that is both compact and lightweight.
Canon seems serious in getting the RF line up and ... (show quote)



Canon's own annual financial report states that they expect their EOS R sales to be a direct hit on their DSLR sales. They actually expect overall camera unit sales to continue to drop pretty dramatically (-9% last year). They don't even mention DSLR's in their future plans. They are placing all of their bets for imaging profits on sales of a plethora of 'new' lenses for the R cameras. Meanwhile, they are shifting 'resources' (ie money) from 'development' to marketing and production cost reduction. In other words, they plan on rehashing their old lens designs with cheaper materials and labor costs and marketing the hell out of them as new 'RF' lenses at premium prices.

Don't take my word for it - take Canon's word for it.

https://global.canon/en/ir/conference/pdf/conf2018e.pdf
https://www.canonrumors.com/canon-inc-full-year-2018-financial-results-and-thoughts-on-the-industry-and-future-goals/

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Feb 17, 2019 14:38:58   #
Architect1776 Loc: In my mind
 
repleo wrote:
Canon's own annual financial report states that they expect their EOS R sales to be a direct hit on their DSLR sales. They actually expect overall camera unit sales to continue to drop pretty dramatically (-9% last year). They don't even mention DSLR's in their future plans. They are placing all of their bets for imaging profits on sales of a plethora of 'new' lenses for the R cameras. Meanwhile, they are shifting 'resources' (ie money) from 'development' to marketing and production cost reduction. In other words, they plan on rehashing their old lens designs with cheaper materials and labor costs and marketing the hell out of them as new 'RF' lenses at premium prices.

Don't take my word for it - take Canon's word for it.

https://global.canon/en/ir/conference/pdf/conf2018e.pdf
https://www.canonrumors.com/canon-inc-full-year-2018-financial-results-and-thoughts-on-the-industry-and-future-goals/
Canon's own annual financial report states that th... (show quote)


And your silly point?
Feel a need to bash Canon and make stupid irrelevant remarks having absolutely nothing to do with the post?
Can't stand the FACT that Canon IS innovating and producing a new and amazing line of cameras and lenses?
Please sick to the subject and if you want to make insane and ignorant irrelevant posts strat your own Canon bashing thread.

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Feb 17, 2019 23:36:46   #
repleo Loc: Boston
 
Architect1776 wrote:
And your silly point?
Feel a need to bash Canon and make stupid irrelevant remarks having absolutely nothing to do with the post?
Can't stand the FACT that Canon IS innovating and producing a new and amazing line of cameras and lenses?
Please sick to the subject and if you want to make insane and ignorant irrelevant posts strat your own Canon bashing thread.


Your post was about the future of Canon RF lenses. My response was very much on point. As I said - not my words - Canon's words. Read the articles - straight from the horses mouth.

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