Cdouthitt wrote:
Branding and marketing...logos/watermarks aren't really for us fellow photographers...it's for the people who will potentially buy services from the photographer. So for those that say that it's pretentious or ego thing you're likely not making a living as a photographer. As I said earlier, the best marks are elegantly designed and simple...in fact, I often say a good design goes unnoticed, because it just works.
Logos are great advertising and marketing and the ego. When used on the web, may help lessen the chances of theft of the image, as in "good fences make good neighbors".