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Hasselblad joining in the fray
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Sep 8, 2016 06:32:40   #
DaveHam Loc: Reading UK
 
Hasselblad is unfortunately continuing to suffer from the 'input' of an 'investment partner' who are 'turning the company around', undoubtedly for the sole benefit of the investment company rather than it's customers. The recently announced H6D is still not available as a 100mp back despite all the press earlier in the year, and the 50 backs are somewhat similar to the excreta of a rocking horse. The new X1D is coming along though the lenses apparently are in short supply (actually not available). Now before they have got their house in order they are adding another product to their line in order to meet the business criteria set by the money men.

They have appointed a new chief executive who does appear to be someone of vision and who is someone - finally - who understands what Hasselblad is supposed to be so lets hope he manages to get the problems solved before the next new development emerges.

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Sep 8, 2016 07:22:22   #
MikeMck Loc: Southern Maryland on the Bay
 
wdross wrote:
It looks like Hasselblad is joining the ranks of Sony, Olympus, and Kodak. Hasselblad's True Zoom is made for the Motorola Moto Z. The True Zoom is designed to change the Moto Z cellphone into a more "standard" style of camera. I think it is only a matter of time before other manufactures catch on about the cellphone market. Thoughts?


People who want to take "pictures" use cell phones. People who want to compose "images" use cameras. The cell phone has obviously filled a need for people to always have a "camera" on hand and can take a pictures in a matter of seconds.

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Sep 8, 2016 08:44:01   #
boberic Loc: Quiet Corner, Connecticut. Ex long Islander
 
Jerrin1 wrote:
I don't believe it is for DSLR's but maybe for point and shoot. The newiPhone 7 has twin lenses - a wide angle and a telephoto. The telephoto shoots optically up to x2 then up to x10 using software. It also enables the user to shoot RAW and process in LR. Just how much processing can be achieved remains to be seen, but most point and shoot users are happy with JPEG. Android/iPhones are also handy for close focus, so they do cover a lot of bases for a lot of people. But those of us who use DSLR's/mirrorless won't be able to replace our cameras with mobiles just yet.
I don't believe it is for DSLR's but maybe for poi... (show quote)


The average cell phone picture takers don't know the difference between an f-stop or a stop sign,and would think that post processing has something to do with food. That said a cell phone photo is a whole lot better than no photo.

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Sep 8, 2016 09:22:57   #
wj cody Loc: springfield illinois
 
SharpShooter wrote:
So who actually makes it....., Samsung?!?!
SS


here's the deal - hasselblad never made their lenses for their cameras. carl zeiss and schneider (one lens only) made the lenses for the hasselblad bodies. when the hasselblad xp was introduced, fuji was the maker of lenses for that 35mm camera. when hasselblad introduced their h series, again, fuji was and continues to be the maker of lenses for those bodies. among hasselblad V users, the H series is often refered to as the "fujiblad". in fact, if you were to look on the internet, you might see the exact same camera under the fuji label, as they make them for the non-domestic market.

so, any lens labeled "hasselblad" is not a carl zeiss or schneider lens. it would come, as you say, from a third party maker, and maybe fuji, again, although i somehow doubt it, given fuji's quality for medium and large format lenses.

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