LarryFB wrote:
Unfortunately, just being paid doesn't make you a good photographer. Point the flash at something that is 50 feet away, or at nothing, or at a "reflective surface that isn't light in color," just illustrates that the photographer has no idea what they are doing. Outdoors, if you want to use a "fill flash" use a diffuser on your flash or, even better, use a reflector on your flash, but use something to deflect and reflect the light so the source is not a point source.
I don't think the OP saw the reflector. :)