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1936 Ads for Cars, Liquor, Cigarettes
Oct 15, 2015 07:43:59   #
ginbudjim Loc: Marco Island
 
Yesterday was a little messy so I was hanging around the house looking for something to do. In digging through a box of belongings left by my wife's father I found this old FORTUNE magazine from March 1936. The ads were fascinating so I started photographing them. I wasn't trying to create really great photos as I was more interested in the subject matter and artwork of the advertising. I hope you enjoy looking at these as much I did.

Cover
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0286
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Oct 15, 2015 07:54:22   #
flathead27ford Loc: Colorado, North of Greeley
 
I bought a stack of Time magazines from the 30s, 40s and 50s from an auction. I love the ads in them so I understand. Good pictures! Cheers.

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Oct 15, 2015 08:04:51   #
jerryc41 Loc: Catskill Mts of NY
 
ginbudjim wrote:
Yesterday was a little messy so I was hanging around the house looking for something to do. In digging through a box of belongings left by my wife's father I found this old FORTUNE magazine from March 1936. The ads were fascinating so I started photographing them. I wasn't trying to create really great photos as I was more interested in the subject matter and artwork of the advertising. I hope you enjoy looking at these as much I did.

Nice. I used to have a '37 LaSalle sedan. (No, I didn't buy it new. :D)

I used to look through old copies of magazines in the library. I noticed that there was very little photography in the ads - mostly artwork.

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Oct 15, 2015 08:17:07   #
SueMac Loc: Box Elder, SD
 
Interesting. A $1.00 for the magazine was a fortune back then

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Oct 15, 2015 08:22:01   #
catfish252
 
I'm surprised at the cost of the magazine - $1.00, that's a lot of money for a magazine in 1936. Life magazine was only 10 cents while Time was 15 cents at that time.

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Oct 15, 2015 08:40:03   #
ginbudjim Loc: Marco Island
 
catfish252 wrote:
I'm surprised at the cost of the magazine - $1.00, that's a lot of money for a magazine in 1936. Life magazine was only 10 cents while Time was 15 cents at that time.


I was sruck by the cost as well. Their target market was obviously for the very wealthy. Just like the Robb Report today.

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Oct 15, 2015 14:54:55   #
Doddy Loc: Barnard Castle-England
 
Fascinating.

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Oct 16, 2015 07:02:01   #
sb Loc: Florida's East Coast
 
Mmmm...Camels - "What a swell taste!" :)

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Oct 16, 2015 07:32:37   #
arch23 Loc: Hilton Head SC
 
When I was in the Air Force in 1951 at Sampson AFB, NY, I bought a Nash Ambassador from a Sergeant ho was a friend of my Sergeant Major for $125.00 - $25 down and the balance in four monthly payments. In 1953, i sold it in Washington, DC, for $100.00. Great car, lots of fun. Thanks for the picture. I am saving it to show my children.

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Oct 16, 2015 08:11:37   #
burkphoto Loc: High Point, NC
 
ginbudjim wrote:
Yesterday was a little messy so I was hanging around the house looking for something to do. In digging through a box of belongings left by my wife's father I found this old FORTUNE magazine from March 1936. The ads were fascinating so I started photographing them. I wasn't trying to create really great photos as I was more interested in the subject matter and artwork of the advertising. I hope you enjoy looking at these as much I did.


Great stuff. In my twenties, I worked for a designer who loved this sort of thing. He had many tear sheets from magazines of the '30s, '40s, '50s, and '60s. It was amazing to watch the evolution of ads — and general culture.

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Oct 16, 2015 08:22:54   #
GC-FineArt Loc: WDC
 
ginbudjim wrote:
I was sruck by the cost as well.


Me too. Out of curiosity I plugged one dollar into BLS’s CPI Inflation Calculator and the price is equivalent to $17.12 US in today’s money. For a little perspective of sorts, the March 1936 issue of Popular Mechanics was selling for 25¢ (one quarter of Fortune’s price but actually not too shabby itself since that works out to $4.28). :)

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Oct 16, 2015 08:23:06   #
RJACO3485 Loc: Tallahassee, FL
 
My first car was a 1928 Model A roadster. My grandfather bought it new. When he gave it to me on my 16th birthday it had less than 12,000 miles on it.

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Oct 16, 2015 12:38:03   #
Beemerboy
 
Fun to look at. Thanks for posting.

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Oct 16, 2015 16:14:56   #
rocketride Loc: Upstate NY
 
arch23 wrote:
When I was in the Air Force in 1951 at Sampson AFB, NY, I bought a Nash Ambassador from a Sergeant ho was a friend of my Sergeant Major for $125.00 - $25 down and the balance in four monthly payments. In 1953, i sold it in Washington, DC, for $100.00. Great car, lots of fun. Thanks for the picture. I am saving it to show my children.


Where in NY is/was Sampson AFB?

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Oct 17, 2015 16:31:05   #
GeorgeH Loc: Jonesboro, GA
 
A friend of mine in high school had a Nash Ambassador sedan. He called it his sports car, because the seats would fold back into a bed. It certainly would have been a better venue at a drive in theater than my '65 Corvair convertible..... Jus' sayin'!

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