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New camera/lens question
Aug 16, 2015 12:12:08   #
Kevin.M Loc: Forked River, NJ
 
Why do camera companies announce the release of a new camera or lens & then can't supply them for months after? Like the Nikon P900 or the 200-500mm lens.

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Aug 16, 2015 12:21:39   #
Mac Loc: Pittsburgh, Philadelphia now Hernando Co. Fl.
 
Kevin.M wrote:
Why do camera companies announce the release of a new camera or lens & then can't supply them for months after? Like the Nikon P900 or the 200-500mm lens.


Demand out paces supply?????
It probably doesn't make good business sense to manufacture large quantities of an item before it's established that large numbers want to buy it.

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Aug 16, 2015 12:35:34   #
BebuLamar
 
They made a mistake estimating the sales. The product sells better than they expected. No company wants that to happen but it happened.

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Aug 16, 2015 12:46:52   #
Bob Yankle Loc: Burlington, NC
 
It induces a feeding frenzy - everyone wants a bite.

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Aug 17, 2015 18:50:33   #
davidk2020 Loc: San Diego
 
Kevin.M wrote:
Why do camera companies announce the release of a new camera or lens & then can't supply them for months after? Like the Nikon P900 or the 200-500mm lens.

No manufacturer, whether it's automobiles or iPhones, produces an entire production run before selling the first unit. Unsold products cost money.

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