I thought you all might get a kick out of this article. Imagine having this baby fall out of your shirt pocket.
In the world of luxury items, the brand name on an itemand the price tag associated with ithave always been more important than the actual usefulness of said item. In the world of photography, its the same as in the world of exclusive leather bags. Leica has been busy providing the rich of this world with overpriced Panasonic knock-offs for quite a while already, and famed German optics manufacturer Zeiss has frequently had its name featured on cellphone cameras. Recently, Hasselblad as well jumped on the bandwagon of badging regular gear with an exclusive name.
But of course, Hasselblad is no ordinary brand name. While Zeiss has always been a brand that even those with a medium-sized wallet were able to afford, Hassy has been continually striving to become a luxury brand for those with really deep pockets. Take, for example, the companys ridiculous knock-offs of regular Sony cameras, clad in exlusive materials and sold for a multiple of the original price tag. Now Hasselblad has seen another niche of luxury items that can be used to milk the cash cowluxury smartphones.
Just like Zeiss, Hasselblad is now lending its name to a smartphone manufacturer to make their products seem even more worthy of your money. But unlike Zeiss, who at least openly claim to have been involved with the design process of the cameras optics, the phone camera in question is merely Hasselblad-certifiedwhatever that means. Certified to be expensive enough that Hasselblad can expect a major sum in royalties?
The device were talking about is nothing less than the latest smartphone from manufacturer Vertu, who has been making exclusive phones for quite a while now. Their latest creation, the Signature Touch, sports a huge 4.7″ screen covered by sapphire glass, runs on Android 4.4 KitKat, and comes with a personal concierge that you can call at any time to fulfill all your needsas long as what you ask is legal. Of course, this much exclusivity comes at an equally exlusive price, with the the basic version of the Signature Touch starting at US-$ 11,300.
Were certain that a major chunk of that price tag goes directly to Hasselblad, and another one to Bang & Olufsen whose name is being used to indicate that the devices stereo speakers are of equally divine quality. As for the actual camera, little more is known than that it resolves 13 megapixel and has a 1/3″-type sensorpretty much like any other smartphone camera. What exactly Hasselblads role in developing the ca
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http://www.thephoblographer.com/2014/06/05/ridiculousness-reaches-new-high-hasselblad-certified-smartphone-camera/#Ar9lUcY6IGkgAjDM.99