Gas prices in Gorda, California
I think it's great the way it is.
Levels , Hue, and Spot remover
https://www.youtube.com/watch?v=mZbusN-n8rE
How much would you want for everything but the camera?
I leveled the photo, and brought some life back to the trees.
I selected the words, put them on a new layer.
Then open a solid color adjustment layer, and picked my color.
Use a clipping mask on the adjustment layer.
Then I used layer style to bevel and emboss.
once all that was done I was able to use the adjustment layer to change the color.
I hope this helps.
Just having some fun with it.