Peterff wrote:
An interesting, if somewhat cynical perspective and viewpoint on market analysis, however I would expect many to disagree with your conclusions. The camera itself is only a small part of the investment in a system when including a suite of lenses, flash, and other accessories. Your views about the businesses are not in line with mainstream analysis, especially when other product or technology lines are considered.
Who is this "mainstream"? Advertising and PR?
Which laboratory independently tests cameras and printers?
Which independent academic scientists or engineer studies them?
Which peer-reviewed scholarly journal publishes articles about them?
How many of the people who do write about them are paid endorsers?
About the only independent voice is Consumer Reports--and it's budget
is too tiny to even begin to adequately test cameras.
The ultimate source for most of what you hear about camera companies
is the companies themselves. Actually, this is true for the entire
"high tech" sector: few journalists understand the technology, so most
articles in the popular press are little more than re-writes of press releases.
Typical title: "<Company X> Introduces the New <Product Y>".
Or: "Which is the Best Camera Ever <Product X> or <Product Y>?"
(The fact that it might be <Product Z> that hasn't been made for
30 years is *never* mentioned.)
There is no "mainstream": just a carefully orchestrated chorus of
sales talk. Nikon's ad budget in 2001 was $18.2 mn -- that buys a
lot of opinon. Who knows what it is today? Canon's ad budget
is rumored to be even larger.
I hope you realize that people are paid by high-tech companies to
post on-line. And it's pefectly legal (at least in the USA).
The idea that public companies want to increase earnings
is not controversial. Nor is the idea that total camera sales revenue is
dominated by consumer purchases (and that the photography profession
is shrinking). Nor is the idea that the Joe Consumer is probably not the
biggest expert around when it comes to optics, electronics, and embedded
systems--or even photography.
Can people really not know that professional photographres are going
out of business all over the USA? And that camera stores are closing?
And that camera repair shops are closing? And that photo labs are
nearly extinct? Even wedding photogrphers are having a hard time
making ends meet. Obviously, this has had a big impact on camera
manufacturers: the tiny pro market would only support a small company
like Leica, not giant companies like the big Japanese makers.
Even just 20 years ago, I had my passport photo by a profesional
photographer. 50 years ago, people who wanted portraits had them
done in a photographer's studio. Less than 150 years ago, amateur
photographers were rare: photographers were mostly professionals.
Then along came George Eastman. Today the great company he founded ,
Eastman Kodak, is a shadow of its former self. George Eastman
committed suicide in 1932
Everyone knows Kodak for its cheap cameras, but only photographers
know about its excellent R&D labs and technical publications. Who
now publishes hundreds of technical papers? Not Nikon, Canon or Sony.
Prior to the 1950s, Kodak even published the formulas for its developers.
Good luck getting a frimware listing for any of today's digital cameras.
Companies and corporate titans come and go--only art is permanent.
So having an economic system that aims only to produce products
services and not great art is kind of strange. But there are few NEA
grants for photogrphers--and none for camera makers.
As for being cynical, well, there's quite a bit of that around these days,
especially in Washington, DC.