Sony A7 Mark III boasts 15 stops of dynamic range, 10 fps bursts $2000
Feb 26, 2018 23:08:05 #
Sony has launched the new Sony A7 Mark III today, It is looking rather nice and may be bad news for m43.
Feb 26, 2018 23:13:51 #
https://news.google.com/news/story/dmftOIbJx0kG3aMaPQp2_nsM7yL_M?hl=en&ned=us&gl=US
Sony today introduced yet another impressive addition to their full-frame mirrorless camera line-up, the α7 III (model ILCE-7M3).
Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MPi back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stopsii of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fpsiii with either mechanical shutter or silent shootingiv, diverse 4Kvi video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.
Spectacular Full-frame Image Quality
The newly developed 24.2MPi back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5-stop[ix] improvement in image quality. The camera also features a massive 15-stopii dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the vibrant colours of nature.
This new full-frame model can also output 14 bit RAW format[x] even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 stepv shutter speed advantage.
Significant Advances in AF Speed and Performance
The innovative new α7 III full-frame mirrorless camera features a level of AF performance that has been largely improved over the α7 II, including the addition of 4D FOCUS™ capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed α9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.
AF response and tracking has also been greatly improved in the new camera, with almost 2xix the focusing speed in low-light condition and 2xii the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.
The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the α7 III is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor[xi]. Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.
Speed to Capture Every Decisive Moment
The new α7 III is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fpsiii with continuous, accurate AF/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images[xii]. This high speed mode is available with either a mechanical shutter or a completely silent shootingiv, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fpsiii in live view mode with minimal lag in the viewfinder or LCD screen.
For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.
Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker[xiii] function to allow the α7 III to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.
High Quality 4Kvi Video
The new α7 III is an outstanding video camera as well, offering 4Kvi (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4x[xiv] the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.
An HLG (Hybrid Log-Gamma)[xv] picture profile is available on the α7 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbpsvi, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.
Upgraded Build, Design and Customisation
Sony’s newest full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the α9 and then again in the α7R III. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content in each of the cards, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more. Battery life has been greatly extended as well – with a CIPA measurement of up to 710 shots per chargeviii, it offers the world’s longestvii battery life of any Mirrorless camera, as the new camera utilises Sony’s Z series battery NP-FZ100 that offers approximately 2.2 times the capacity of the W series battery NP-FW50 utilised in the α7 II.
The new camera features “My Menu” functionality which allows up to 30 menu items to be registered for instant recall when needed. Users can also apply star ratings to their still images through the camera controls for easier image playback and review, and edit the first three characters of all still image files. Additionally, there is a total of 81 functions that are assignable to 11 custom buttons, and the camera is both dust and moisture resistant[xvi].
The α7 III features high-resolution, high-contrast, fast-start XGA OLED Tru-Finder™ with approximately 2.3 million dots for extremely accurate, true-to-life detail reproduction. “Standard” or “High” display quality settings are also available for both the viewfinder and monitor as well. It also is capable of seamlessly transferring files to a smartphone, tablet, computer or FTP server via Wi-Fi®, while also offering a SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal for increased flexibility in power supply and faster image transfer speed during tethered shooting.
The α7 III model also comes with Sony’s new software suite “Imaging Edge”, which extends the creative capabilities of the entire shooting process – from pre-processing to post-processing. “Imaging Edge” provides three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which support live-view PC remote shooting and RAW development. In the latest Version 1.1, several improvements have been implemented including about 10%[xvii] faster data transfer speed for remote shooting from PC (PC tether shooting) and approximately 65%[xviii] improvement in the response speed for RAW image editing. For more information, please visit Imaging Edge support page. www.sony.net/disoft/d/.
The camera is also compatible with a wide variety of Sony E-mount accessories including the BC-QZ1 Battery Charger[xix], VG-C3EM Vertical Grip.
A variety of exclusive stories and exciting new content shot with the new α7 III camera and other Sony α products can be found at www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand.
Sony today introduced yet another impressive addition to their full-frame mirrorless camera line-up, the α7 III (model ILCE-7M3).
Sony’s unmatched innovation within the image sensor space is at the forefront of the new α7 III, as it features a brand new 24.2MPi back-illuminated Exmor R CMOS image sensor with increased sensitivity, outstanding resolution and an impressive 15 stopsii of dynamic range at low sensitivities. By combining this sensor with a variety of impressive features including extreme AF coverage of 93%, fast shooting at up to 10 fpsiii with either mechanical shutter or silent shootingiv, diverse 4Kvi video capabilities and more, Sony has created a new tool that gives all types of creators – from enthusiast to professional – the ability to capture content in new and different ways than they ever have before.
Spectacular Full-frame Image Quality
The newly developed 24.2MPi back-illuminated Exmor R CMOS image sensor is paired with a front-end LSI that effectively doubles the readout speed of the image sensor, as well as an updated BIONZ X™ processing-engine that boosts processing speed by approximately 1.8 times compared to the α7 II. These powerful components work together to allow the camera to shoot at faster speeds while also enabling its impressive ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images) and an overall 1.5-stop[ix] improvement in image quality. The camera also features a massive 15-stopii dynamic range at low sensitivity settings, ensuring outstanding overall performance at all settings and in all shooting conditions, with significant advancements in accurate colour reproductions of skin tones and the vibrant colours of nature.
This new full-frame model can also output 14 bit RAW format[x] even in silent and continuous shooting modes, and is equipped with a 5-axis optical image stabilisation system that results in a 5.0 stepv shutter speed advantage.
Significant Advances in AF Speed and Performance
The innovative new α7 III full-frame mirrorless camera features a level of AF performance that has been largely improved over the α7 II, including the addition of 4D FOCUS™ capabilities. The new camera has 425 contrast AF points that work with a 693-point focal-plane phase-detection AF system inherited from the acclaimed α9 model. This innovative AF system covers approximately 93% of the frame, ensuring reliable focusing and tracking for even the most difficult to capture subjects.
AF response and tracking has also been greatly improved in the new camera, with almost 2xix the focusing speed in low-light condition and 2xii the tracking speed compared to the previous model as a result of the faster image sensor readout. This allows complex and unpredictable motion to be captured with far greater precision and accuracy.
The acclaimed Eye AF feature is also available in the new camera, even in AF-C mode, which is extremely useful for situations where the subject is turning around, looking down or otherwise obstructed. It also works when the α7 III is being used with Sony’s A-mount lenses with an optional LA-EA3 adaptor[xi]. Additional improvements in focusing flexibility include the addition of a multi-selector or ‘joystick’ for moving focusing points quickly, the addition of touch focusing capability, AF availability in Focus Magnifier mode, an ‘AF On’ button and much more.
Speed to Capture Every Decisive Moment
The new α7 III is equipped with an updated image processing system that allows it to shoot full resolution images at up to 10 fpsiii with continuous, accurate AF/AE tracking for up to 177 Standard JPEG images, 89 compressed RAW images or 40 uncompressed RAW images[xii]. This high speed mode is available with either a mechanical shutter or a completely silent shootingiv, adding to the immense flexibility of the camera. The camera can also shoot continuously at up to 8 fpsiii in live view mode with minimal lag in the viewfinder or LCD screen.
For added convenience, while large groups of burst images are being written to the memory card, many of the cameras key functions are operable, including access to the ‘Fn’ (Function) and ‘Menu’ buttons, image playback and several other menus and parameters including image rating and other functions that facilitate on-location image sorting.
Additionally, if there is fluorescent or artificial lighting present in a shooting environment, users can activate the Anti-flicker[xiii] function to allow the α7 III to automatically detect frequency of the lighting and time the shutter to minimise its effect on images being captured. This minimises any exposure or colour anomalies that can sometimes occur at the top and bottom of images shot at high shutter speeds.
High Quality 4Kvi Video
The new α7 III is an outstanding video camera as well, offering 4Kvi (3840x2160 pixels) video recording across the full width of the full-frame image sensor. In video mode, the camera uses full pixel readout without pixel binning to collect about 2.4x[xiv] the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.
An HLG (Hybrid Log-Gamma)[xv] picture profile is available on the α7 III as well, which supports an Instant HDR workflow, allowing HDR (HLG) compatible TV’s to playback beautiful, true-to-life 4K HDR imagery. Further, both S-Log2 and S-Log3 are available for increased colour grading flexibility, as well as Zebra functionality, Gamma Display assist and proxy recording. The camera can also record Full HD at 120 fps at up to 100 Mbpsvi, allowing footage to be reviewed and eventually edited into 4x or 5x slow motion video files in Full HD resolution with AF tracking.
Upgraded Build, Design and Customisation
Sony’s newest full-frame camera is equipped with a variety of enhanced capabilities that were first implemented in the α9 and then again in the α7R III. These include dual media slots, with support in one slot for UHS-II type SD memory cards. Users have a variety of options for storing their content in each of the cards, including separate JPEG / RAW recording, separate still image / movie recording, relay recording and more. Battery life has been greatly extended as well – with a CIPA measurement of up to 710 shots per chargeviii, it offers the world’s longestvii battery life of any Mirrorless camera, as the new camera utilises Sony’s Z series battery NP-FZ100 that offers approximately 2.2 times the capacity of the W series battery NP-FW50 utilised in the α7 II.
The new camera features “My Menu” functionality which allows up to 30 menu items to be registered for instant recall when needed. Users can also apply star ratings to their still images through the camera controls for easier image playback and review, and edit the first three characters of all still image files. Additionally, there is a total of 81 functions that are assignable to 11 custom buttons, and the camera is both dust and moisture resistant[xvi].
The α7 III features high-resolution, high-contrast, fast-start XGA OLED Tru-Finder™ with approximately 2.3 million dots for extremely accurate, true-to-life detail reproduction. “Standard” or “High” display quality settings are also available for both the viewfinder and monitor as well. It also is capable of seamlessly transferring files to a smartphone, tablet, computer or FTP server via Wi-Fi®, while also offering a SuperSpeed USB (USB 3.1 Gen 1) USB Type-C™ Terminal for increased flexibility in power supply and faster image transfer speed during tethered shooting.
The α7 III model also comes with Sony’s new software suite “Imaging Edge”, which extends the creative capabilities of the entire shooting process – from pre-processing to post-processing. “Imaging Edge” provides three PC applications called ‘Remote’, ‘Viewer’ and ‘Edit’, available for free download, which support live-view PC remote shooting and RAW development. In the latest Version 1.1, several improvements have been implemented including about 10%[xvii] faster data transfer speed for remote shooting from PC (PC tether shooting) and approximately 65%[xviii] improvement in the response speed for RAW image editing. For more information, please visit Imaging Edge support page. www.sony.net/disoft/d/.
The camera is also compatible with a wide variety of Sony E-mount accessories including the BC-QZ1 Battery Charger[xix], VG-C3EM Vertical Grip.
A variety of exclusive stories and exciting new content shot with the new α7 III camera and other Sony α products can be found at www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand.
Feb 26, 2018 23:14:22 #
blackest wrote:
Sony has launched the new Sony A7 Mark III today, It is looking rather nice and may be bad news for m43.
Not bad news for Canikon?
Check out Close Up Photography section of our forum.
Feb 26, 2018 23:21:10 #
blackest wrote:
Sony has launched the new Sony A7 Mark III today, It is looking rather nice and may be bad news for m43.
Soon, all DSLR's will be antique ......
Feb 26, 2018 23:26:09 #
rehess wrote:
Not bad news for Canikon?
Depends how much do you like an optical viewfinder? It's going to be pretty interesting to see how things go this year, will it adapt Canon and Nikon lenses?
Feb 26, 2018 23:26:27 #
imagemeister wrote:
Soon, all DSLR's will be antique ......
Soon? they are now
Feb 26, 2018 23:30:30 #
blackest wrote:
Depends how much do you like an optical viewfinder? It's going to be pretty interesting to see how things go this year, will it adapt Canon and Nikon lenses?
Or, how really good is the EVF ?
Sigma Canon mount lenses with Sigma adapter .....will.
..
Check out Close Up Photography section of our forum.
Feb 27, 2018 01:36:59 #
blackest wrote:
Sony has launched the new Sony A7 Mark III today, It is looking rather nice and may be bad news for m43.
There is more to a camera than specs.
Feb 27, 2018 02:56:48 #
$2K folks.
A9 autofocus (693 phase-detection points, and 425 contrast points). 10 fps. Silent shooting. Uses the Z-battery, which is the larger battery that the A9 uses. Dual SD slot. Joystick.
Incredible...
I always get a good chuckle these days -- because several Canon fans told me about 1.5 years ago that autofocus on a mirrorless would never be as fast as on a DSLR, and that professional photographers only used Canon or Nikon. Yeah, right. :-)
A9 autofocus (693 phase-detection points, and 425 contrast points). 10 fps. Silent shooting. Uses the Z-battery, which is the larger battery that the A9 uses. Dual SD slot. Joystick.
Incredible...
I always get a good chuckle these days -- because several Canon fans told me about 1.5 years ago that autofocus on a mirrorless would never be as fast as on a DSLR, and that professional photographers only used Canon or Nikon. Yeah, right. :-)
Feb 27, 2018 03:10:32 #
blackest wrote:
Depends how much do you like an optical viewfinder? It's going to be pretty interesting to see how things go this year, will it adapt Canon and Nikon lenses?
The α7 III features high-resolution, high-contrast, fast-start XGA OLED Tru-Finder™ with approximately 2.3 million dots for extremely accurate, true-to-life detail reproduction. “Standard” or “High” display quality settings are also available for both the viewfinder and monitor as well.
EVFs have gotten really good over the past two years.
Feb 27, 2018 05:53:13 #
Not sure why it’s bad news for m4/3? Perhaps this camera may push our prices down a bit. Otherwise it sounds like a nice camera.
Check out Photo Critique Section section of our forum.
Feb 27, 2018 05:56:27 #
Specs and features blow away dslrs at equivalent price points. Battery life, EVF vs OVFs lens selections and "boot times" still make me hesitant. I think I need to rent one and take a week off to play with it to make a final judgement.
I can turn on my dslr, pull it to my face, exposure triangle tweaks and fire in less than 3 seconds in manual mode.
Any mirrorless I have tried will still be turning on as the intended photo target has moved on...
Its a narrow determination factor but in a real world shooting environment (street, action, some wildlife situations) it does matter.
....must say, impressive specs on Sony mirrorless options. If they can solve my issues, i would make the jump. They are reaallly close...
I hear the EVF issues are all but resolved (primarily lag). I would never buy a body that did not have a viewfinder as 90% of my shots are via viewfinder.
I can turn on my dslr, pull it to my face, exposure triangle tweaks and fire in less than 3 seconds in manual mode.
Any mirrorless I have tried will still be turning on as the intended photo target has moved on...
Its a narrow determination factor but in a real world shooting environment (street, action, some wildlife situations) it does matter.
....must say, impressive specs on Sony mirrorless options. If they can solve my issues, i would make the jump. They are reaallly close...
I hear the EVF issues are all but resolved (primarily lag). I would never buy a body that did not have a viewfinder as 90% of my shots are via viewfinder.
Feb 27, 2018 06:02:38 #
crazydaddio wrote:
I can turn on my dslr, pull it to my face, exposure triangle tweaks and fire in less than 3 seconds in manual mode.
Any mirrorless I have tried will still be turning on as the intended photo target has moved on...
I can turn on my dslr, pull it to my face, exposure triangle tweaks and fire in less than 3 seconds in manual mode.
Any mirrorless I have tried will still be turning on as the intended photo target has moved on...
Curios...which mirrorless cameras have you tried?
Feb 27, 2018 06:10:16 #
The A7 iii looks impressive ... i will wait a bit , my "antique" D7200 still serves me well. ... meanwhile technology marches on and will see what happens this year.
Feb 27, 2018 06:55:19 #
blackest wrote:
Sony has launched the new Sony A7 Mark III today, It is looking rather nice and may be bad news for m43.
I find that rather very doubtful to say the least.
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