Bill Munny Loc: Aurora, Colorado

After some 40 years of JPEG, Apple feels it is time for it to be replaced with HEIF.

https://www.adorama.com/alc/apple-wants-jpeg-to-retire-that-might-be-a-good-idea-heif-is-here

Joe Blow

There is more to a JPG then just compression. It is an easily transportable and convertible format. As for being more compressible, storage is cheap and plentiful. File transfers are fast with high speed lines.

Apple will need a stronger reason to be convincing.

JD750 Loc: SoCal

The title of your post will be interpreted as a pejorative by many here. A better title might be "Apple wants to introduce HEIF as the eventual replacement for JPEG".

Apple is a development company. They don't want jpeg to go away. Apple will continue to support jpeg. But Apple being a development company is looking toward the future. Their proposal is that future include HEIFs which offer:

• save storage space
• let web pages load faster. HTML5.2 supports HIEF, and since that’s a smaller format, pages with lots of images such as photographer portfolios will load faster.
• Image quality is better. HEIF supports image color up to 16 bits (JPEG only goes to 8) while producing smaller files.
• It’s non-destructive, like RAW. This feature can be used by image editing applications so that the editing instructions are kept in the same file as the original image.

Where is the bad part?

WessoJPEG Loc: Cincinnati, Ohio

Just call me Wesso Hief.

Rbode Loc: Ft lauderdale, Fla

Beware of Apple, they recently turned older iPhones into Snails in their altruistic effort to increase battery life.

WessoJPEG Loc: Cincinnati, Ohio

They are offering new batteries in old phones for 29.00

RRS Loc: Not sure

Yes but only after they were exposed. That're not sorry but only sorry that they got caught!

WessoJPEG Loc: Cincinnati, Ohio

Thats why I have a Samsung Galaxy S5. I can remove battery any time plus all my photos are on a memory card. When it gets full, get another.
No paying for storage in I cloud.

JD750 Loc: SoCal

The thread is abou HEIF not phone batteries.

camerapapi Loc: Miami, Fl.

I admit that I do not know what the HEIF format, if it can be called a format, is. I gathered some information from the OP.

We hear a lot about the merits of 8 and 16 bits but I cannot see the difference. There has to be a difference but I do not see it. Something similar occurs when other photographers tell me that they use ProFoto as their color space but I wonder if they are able to see those colors. All monitors see better sRGB colors and all printers print sRGB. What color space HEIF uses I do not really know.

As has been discussed JPEG is the file format that everybody considers as universal because it can be read by practically all devices. We all know it is not a lossless format and we all know that working with the original is kind of destructive. It is preferable to work with a copy or save the JPEG to TIFF which is another lossless format. I consider modern JPEG images of excellent quality and some in camera processors are better than others. I have said it before and I will repeat it again, I use both formats depending on subject.

The change to begin to use HEIF will be radical. and it could take a few years. I find promising that it uses little memory and that changes done to the HEIF are non destructive. If the new format is lossless that is an asset and will phase out JPEGs. The images I have seen appear of excellent quality.

Only time will tell.

WessoJPEG Loc: Cincinnati, Ohio

Bless you my child.

Picture Taker Loc: Michigan Thumb

Apple will do what is best for Apple. I don't have any problem with storage space, it's cheep now. The only place space is tight in a phone or other small devices. How will people who have thousand of pictures stored bring the up. It is like the camera people are doing with new versions of RAW. Apple gave up with the Aperture in the computer group. They don't care about any one but Apple.

Soul Dr. Loc: Beautiful Shenandoah Valley

I have a Samsung Galaxy S5 too for the very same reasons. It does everything I need it to do. So no reason for me to upgrade to a newer version.

WessoJPEG Loc: Cincinnati, Ohio

You are one wise man, thanks

JaiGieEse Loc: Foxworth, MS

Don't think this will happen? Computers once used 5" floppy disks, with a drive for same generally plugged into the computer. Apple dropped the 5" floppy. Now, no computers use those things.

Then, computers used 3.5" floppy disks, with a drive for same generally built into the computer. Apple dropped the 3. 5" floppy. Now, no computers use those things.

Then, computers used optical disks, with a drive for same generally built into the computer. Apple dropped the optical disk. Now, very few computers use those things.

Then, most laptop computers once used small joystick-type thingys instead of mice. Apple went to the trackpad. Now, no computers use those joystick things.

Most computers use wired keyboards. Apple started manufacturing wireless keyboards. Now, more and more keyboards are wireless.

Once upon a time, a computer mouse could do two things - point and click. Then came two, three, four and more button mice, and now we have the wireless, rechargeable Magic Mouse, which supports a myriad of gestures.

Once a mouse/trackpad or keyboard were the only means of communicating with a computer. Now, Apple computers have Siri built in, meaning one can use voice commands for many procedures. Wasn't long before Google and others came out with their own voice-command systems.

Once, all you could do with a telephone is to call someone. Then came the iPhone, and now we have compact, incredibly powerful hand-held computers that also make phone calls.

Once, earphones were large bulky devices that had to be plugged in via a wire and quarter-inch jack. Then came micro jacks, and now Apple has created wireless earbuds, and others have hit the market.

Music (iPods), video (Apple TV and streaming, several file formats for storage) all these are now standard, and Apple led the way. AND, you can watch your video content on multiple devices.

Once folks said tablets would never catch on. Then Apple released the original iPad, and now dozens of companies make tablets. Some are becoming so capable that they've eliminated the mouse/trackpad, made it possible to do without paper documents, and so on. And with a keyboard - digital or physical, some are using tablets exclusively instead of laptops.

Apple doesn't always do things first, but they generally do things best, and the thing is, when Apple says a format, device, or the like is obsolete, it has eventually been accepted.

HEIF will be no different. As has been said, there are billions of JPEGS out there, so it is not likely that computers will be built that won't accept them. But then, nearly every digital camera manufacturer has its own proprietary RAW format. Not all are recognized by all software packages, unless said package is updated, but Adobe has a very nice, free, converter that'll change any RAW file to a DNG. Methinks we'll see the same path with JPEGS.

And, I gotta tell ya. I operate a photography website - I sell/license prints, etc., and anything that'll make my web pages load faster WILL be appreciated.