Peterff wrote:
Canon may be better at 'marketing', but it is the market leader, which usually requires good product as well as good 'marketing'. Marketing certainly includes advertising and outbound activities, but it also includes understanding the market requirements and then bringing those products to market effectively. Running a good business that supplies things that people want to buy and can afford/justify the expense.
Canon took the market initiative lead from Nikon when they took the lead in autofocus technology in 1987 with the EOS system and EF lenses. It was a bold move since it broke compatibility with the older manual focus lenses, but it was a very successful move. If we look at the CIPA and BCN market data - which is not complete - it is clear that Canon covers more categories than most other vendors, and at least in Japan is doing very well with mirrorless cameras. There are many categories of consumers.
This is not say that Pentax, Leica, Olympus, Fuji, Panasonic, Sony, et al don't make excellent products that are the best fit for various individuals, as of course does Nikon, but Canon took the overall market leadership, and in some areas the technology leadership. Sony seems to lead in sensor technology currently, and Nikons use Sony sensors as far as I know.
Market analysis is a complicated area, and usually requires data and other information to reach a defensible conclusion. The publicly available information that we have on the camera market is patchy, it indicates trends, but stitching together a complete market model takes information that isn't in the public domain.
That much said, each of us should buy what we want and go use it.
Canon may be better at 'marketing', but it is the ... (
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Yes, Sony sensors are used in many brands of cameras, Nikon and Pentax included, but this is a result of Sony's leadership in Electronics, not everyone trying to copy or mimic anything they do with their DSLRs. I rather miss Minolta.
I don't follow the masses, I've been a Penatx user since I started doing serious photography in 1978.