Nik collection purchased by DXO: DxO acquires Nik Collection assets from Google, and plans to continue to develop the Collection for the benefit of the photographer community. PARIS

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Nik collection purchased by DXO

Oct 25, 2017 17:06:53 #

blackest Loc: Ireland

DxO acquires Nik Collection assets from Google, and
plans to continue to develop the Collection for the
benefit of the photographer community.
PARIS – October 25, 2017 – DxO, one of the most innovative companies in consumer imaging, today
announces the acquisition of the Nik Collection assets from Google.
DxO plans to continue development of the Nik Collection. The current version will remain available for
free on DxO’s dedicated website, while a new version is planned for mid-2018.
“The Nik Collection gives photographers tools to create photos they absolutely love,” said Aravind
Krishnaswamy, an Engineering Director with Google. “We’re thrilled to have DxO, a company dedicated
to high-quality photography solutions, acquire and continue to develop it.”
“We are very excited to welcome the Nik Collection to the DxO family,” said Jérôme Ménière, CEO and
founder of DxO. “DxO revolutionized the image processing market many times over the years with its
innovative solutions, and we will continue to do so with Nik’s tools, which offer new creative
opportunities to many photographers. The new version of our flagship software DxO OpticsPro, which
is available as of now under its new name DxO PhotoLab, is the first embodiment of this thrilling
acquisition with built-in U Point technology.”
About the Nik Collection
The Nik Collection is composed of seven desktop plugins for Adobe Lightroom and Photoshop that
provide a powerful range of photo editing capabilities. The current lineup of the Nik Collection includes:
• Analog Efex Pro: Applies film-era camera, lens, and film simulations to digital images
• Color Efex Pro: A comprehensive set of filters for color correction, retouching, and creative
effects
• Dfine: Noise reduction software for camera-specific digital images
• HDR Efex Pro: Specialized program for processing HDR pictures
• Sharpener Pro: Image sharpening for digital images
• Silver Efex Pro: Black & White conversion of images with darkroom-inspired controls
• Viveza: Selectively adjusts image color and tonality without complicated masks or selections

Oct 25, 2017 17:14:52 #

JimH123 Loc: Morgan Hill, CA

blackest wrote:

DxO acquires Nik Collection assets from Google, an... (show quote)

I am very happy to see this!

Oct 25, 2017 17:22:55 #

blackest Loc: Ireland

JimH123 wrote:

I am very happy to see this!

Thats most of the press release. The rest was pretty much "about DXO"

Oct 25, 2017 18:00:32 #

rjaywallace Loc: Wisconsin

blackest wrote:

Thats most of the press release. The rest was pretty much "about DXO"

Thanks for posting this update, Blackest.

Oct 25, 2017 19:51:50 #

repleo Loc: Boston

I doubt that the 'new' version will continue to be free. Still, good to see it get a new lease on life.

Oct 26, 2017 08:43:49 #

Jack 13088 Loc: Central NY

repleo wrote:

I doubt that the 'new' version will continue to be free. Still, good to see it get a new lease on life.

Often, but not always, free things are worth exactly what you paid for them.

Oct 26, 2017 08:52:38 #

Rich1939 Loc: Pike County Penna.

That is a good move by DxO. Consider that Google had been 'salting' the market by offering the software for free. Priming the pump, so to speak. Now DxO can make a few changes and offer a "new and improved version" to users who are accustomed to industry wide software updates and ready to reach for their wallets. Well done!

Oct 26, 2017 09:21:37 #

JennT Loc: South Central PA

Hurrah!

Oct 26, 2017 10:47:10 #

TGanner Loc: Haines, Alaska

Jack 13088 wrote:

Often, but not always, free things are worth exactly what you paid for them.

I was $600 into Nik modules before Google bought them and offered the entire suite for $120 before they went "freebie." (Google is definitely into the long game.) Unfortunately, I think by making it free and salting the market, the value of Nik got watered down considerably. Still use it regularly and find it quite valuable.

Very happy to hear of DxO's acquisition of NIK

Oct 26, 2017 11:41:00 #

Shootist Loc: Wyoming

Really great news. NIK has some features that are often a good solution for specific PP issues. In my opinion a little more development could turn this suite into a super set of utilities.

Oct 26, 2017 12:17:48 #

Fotoartist Loc: Detroit, Michigan

I use Nik almost every day.

Oct 26, 2017 14:51:30 #

Davethehiker Loc: South West Pennsylvania

Thank you, I'm so happy to learn this. I'm a long time user of both DxO OpticsPro and NIK filters. I was dreading the when PS stoped supporting Nik filter.
Now I must look into "DxO PhotoLab". This is the first I have heard of it.

Oct 26, 2017 15:13:15 #