tdekany wrote:
...I can't believe that there are people, who, think that there are photographers out there who don't want to get it right in camera and rely on PP to "fix" things. I guess they don't understand what post processing is for.
I generally agree, but those of us who spent time in pro portrait labs have a little different perspective on this.
Back in the film/optical days, MOST photographers sent their color negative film to a lab to be printed. I worked in a professional portrait lab, where we didn't use automated color analysis equipment. We had a team of color technicians who used video color negative analyzers and various other strategies to adjust the color and brightness values used to print negatives. They fixed a multitude of sins coming in the front door from photographers who had NOT A CLUE how to use a light meter, or how to evaluate the tonal qualities of a scene and set a reasonable exposure. Unless the photographer really screwed up, (s)he never knew what we did to fix errors. They just had to get an exposure within the film's latitude. With a 2.5:1 lighting ratio, that was easy.
I can say from experience that the philosophy, "Let the lab worry about it," was most pervasive in our "portrait and social" segment of the professional photography market. Color negative films had as much as 3 stops of overexposure latitude and 2 stops of underexposure latitude. You could get an image that would "probably" sell, just by using a wet finger in the wind as a light meter! (Well, almost.)
When our industry switched from film capture of portraits to digital capture of portraits, the proverbial $#!t hit the fan!
In the early 2000s, there were no lab systems that could convert raw images from Nikons and Canons to JPEGs. There were no computers or networks with enough speed or bandwidth to do that --- on our massive scale, anyway. So we had to use JPEG capture at the camera. With +1/3 stop, -2/3 stop latitude, you could imagine what happened. NONE of our retail employee photographers or our wholesale customers had ever worked with color slide or transparency films. So NONE of our photographers had a real appreciation for a light meter, or its limitations!
The ensuing battle was to train our employees and customers about proper exposure and the tools used to achieve it. Our entire industry was based upon the idea that the systems downstream could ONLY work properly when the photographer followed disciplined procedures at the camera:
• set ALL the camera menus to specific settings used to simulate the standard "look" we were selling
• set proper exposure
• focus the lens on the subject's eyes (using the correct AF point)
• compose portraits properly within a viewfinder mask provided for that purpose
• pose the subject pleasingly for a natural look
• capture the peak expression
• choose the correct pose to link to the subject's order data (We worked with Canons tethered to PCs with proprietary order editing and database software.)
Not surprisingly, many of the old guard film photographers couldn't handle this. FIGURATIVELY, they were like rats, conditioned in a Skinner Box to tap a bar 25 times to get a pellet of food (i.e.; they followed old, blind, rule-of-thumb procedures they had used for years). Suddenly, they were tapping the bar ONCE, and getting an electric shock to their feet! (Their old ways were wrong, but the lab had compensated for their errors by using the latitude in the film.) In Skinner's experiment, shocked rats ran to the farthest corner of the box, and shook until they starved. In our case, a lot of photographers could not handle the discipline of JPEG capture technology, and didn't understand why it was different, so they quit. At least one customer I knew DID have a complete nervous breakdown. He sold his business and left the industry.
We replaced most of those folks with people who understood computers, procedure, discipline, and detail. Not surprisingly, most of them were much younger, and had grown up with a variety of technology.
So my advice is to *get what you CAN as right as you can get it at the camera.* Then, IF time and/or budget allows, do post-processing to improve it.
Many people here are hobbyists who work exclusively in raw mode. That's like working with color negative film, and doing your OWN developing and printing. You have *complete* creative control from start to finish. It provides the ultimate in quality and control.
Pro photo industry educator, Will Crockett, is fond of saying, "Raw is for rookies." He means NO disrespect by that statement! He is merely pointing to the advantages of having latitude with which to correct minor exposure errors, and dynamic range to compensate better for extreme scene brightness. He IMPLIES that JPEG is for pros, not because it provides better results, but because it requires far more control and discipline to achieve the desired results. JPEG is a distribution file standard, not a file format that was meant for image editing! It can be edited a little, but raw files can be edited a lot.
Some do prefer JPEG processing be done in their cameras, to save time. They are the people who most NEED to get everything as close to perfect at the camera as they possibly can. The irony of JPEG or color slide film capture is that the closer to perfect exposure you get, the more latitude you have to make creative adjustments. As a professional, I understand and use that discipline to my advantage for certain types of work. But it has serious limitations. I generally restrict it to controlled lighting situations, where I am making repeated exposures of similar subjects (i.e.; products, portraits, well-lit press conferences...).