Rongnongno wrote:
You have quite a bit of experience but your statement does not make much sense.
Cameras and the lenses were expensive in the film era then you have film, process and printing.
Camera and lenses (good ones that is) still are expensive but the cost associated resides in printing only so explain how photography cost more today.
Then you have storage cost as film must be preserved in specific condition in order to be eventually reused when a digital image does not need much at all...
The real cost I see in the digital is in the photographer skills that are going down the drain since folks are not taking care as we did before to hold down the cost in film, developing, post processing to print.
You have quite a bit of experience but your statem... (
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Hi, Ron.
If you buy a camera kit, it doesn't stop there. You need a computer, software, network connection and monthly fees, cloud storage site fees, web site hosting fees, monitor calibrator, photo printer if you print your own, etc.
You need SIGNIFICANT training to get the most from digital software and hardware. The principles of photography are the same, but the tools are different. And the workflow many relied upon labs to achieve now falls on photographers.
Commercially, for some applications, digital IS less costly, at least on the surface.
Where I worked, in the school portrait lab, we laid off hundreds of folks over the decade it took to switch over. These were film inspectors, film editors, printer operators, processor operators, trimmer operators, packers, spotters, staging people... Many had been there for 40 years.
There is certainly much less lab labor in the digital workflow. We pushed most of that labor onto our photographers in the field when we switched! They became responsible for job order entry, subject order entry, cropping, pose editing, and a LOT more. They had to be computer operators in addition to customer service pros and portrait photographers. Many quit or retired, and a couple went criminally insane. Our field teams became much younger, better educated, and more female.
Shutting down film processing (two cine processors for long roll films, a roller transport for 120/220, a dip and dunk for sheet films, and another roll film processor for black-and-white, PLUS associated chem mix facilities) saved over $200,000 a year in labor, before we got to the chemicals. But the clean-up to meet EPA standards was very costly.
We were able to consolidate separate functions into one operation — printing, processing, trimming, spotting, packing, and most staging were replaced by... digital printing. We used software to automate workflow that was entirely manual in the film/optical printing days.
HOWEVER, we still didn't make the margins our parent company needed us to make, so they sold our division. The cost of capital was ENORMOUS, and the payoff didn't happen. With the advent of digital imaging, social media Internet sites, mobile devices, and computers, parents stopped buying school portraits. Our market shrank. A certain big company in the industry bought us, along with many other similarly-sized and smaller companies. At some point, they will have no one else to buy, or the government will step in and say, "No." At that point, they will shrink, because their costs will exceed their income.
So the answer really is, as in all of photography, "It depends on the context."