Tiffen, like every filter manufacturer, makes various quality levels of filters.... some quite good, some not so good. For example, I don't know if it's still the case, but Tiffen used to be one of the few manufacturers offering rectangular, graduated NDs that were glass (most are optical plastic).
I agree with bruswen... if your primary use is still photography... you should be able to get by with just one or two ND filters. Depending upon how strong you need for what you want to do with it, a 6, 8 or 9 stop filter should suffice and for stills you can adjust shutter speed, aperture and ISO to give you an extensive working range, even with a single filter.
Weaker filters for more "fine tuned" adjustment are more often needed for videography, because there's so much more limited range of shutter speeds available to work with (ISO and aperture still offer a range, though).
At a price of $119 for three filters, I'm pretty sure that set of Tiffen filters are "plain", uncoated or single coated glass.
Depending upon the size and strength needed, a single, high quality multi-coated filter such as B+W MRC Schott glass in a brass frame would cost a bit more. There are Hoya and Marumi of similar quality that cost less (but might be mounted in aluminum rings and not quite as high quality glass).
Anyway, I'd recommend instead to get a single, better filter instead... if your only or primary use is still photos.
Here's an interesting comparison of 10-stop (3.0 or 110) ND filters.
http://www.the-digital-picture.com/Reviews/10-Stop-Neutral-Density-Filter.aspx Warning: the Tiffen does fare very well (uncorrectable color cast)! Hoya Pro doesn't do all that great either (has the least color cast, but has strong image softening effect).