The problem is most straps are not very good. Those supplied with the camera are basically an advertising banner (look at the camera I've got! come steal it!), profoundly uncomfortable, almost impossible to adjust quickly. A lot of the after market products, adorned with pouches and pockets, again are uncomfortable and awkward.

I usually don't use a strap at all. I have a tether that attached to one corner of the camera and provides me with the security needed against dropping the body. This is a lot less intrusive and easier to manage than the standard strap.

Camera straps have always been a sore point with me. You buy a very expensive camera; e.g., Canon 5D MKII, and Canon includes in the box a camera strap that you really should not use. The first problem is not that it is a "pain in the neck", it is their "branding".

I understand the concept of branding, and these companies wanting their name and brand paraded about for all to see; however, it is not in my best interests to advertise in bright bold letters all over the camera strap the brand and model of my very expensive camera. Why not wear a jacket that states on the back. . ."this person has a very expensive camera, and could be easily sold for lots of drug money"

I have a concealed carry permit. I happen to carry a very expensive Kimber .45, and you can damn sure bet I don't walk around with a shirt or jacket that says "Real men carry a Kimber." Any camera company who spends money on such a "branding" strap is just plain stupid, as most intelligent people put them in the back of the closet and never use them. Instead they most often choose to buy a soft on the neck, no branding aftermarket strap that also has well made quick-release fasteners on both ends.

Now I certainly don't need to tell these people how to run their business. Yet, as you likely have already guessed, I am going to do just that. Let's say Canon were to drop the big red and white branding, and include a plain soft on the neck strap that includes a quickrelease on each end. Two things are likely to happen. First, their costs for the included strap would likely go down, and the straps would actually get used in almost all cases (happy customers). Secondly, Canon could get the jump on all of the rest of the camera makers with some very creative ads and marketing regarding the "new and improved" safety strap, that would also very likely sway a 20% new customer base over to Canon (mostly away from Nikon).