Coolcameragirl Loc: Bradenton, FL

Amazon mistake - a Canon 800 mm lens which sells for $13,000 on sale for $94?

Would be cool if you scored one of these deals:

https://petapixel.com/2019/07/17/amazon-accidentally-sold-13000-camera-gear-for-100-on-prime-day/

LFingar Loc: Claverack, NY

Sometimes Christmas does really come in July! For a lucky few anyway.
I wonder if the person who posted those sale prices still has a job!

robertjerl Loc: Corona, California

It happened on several things as part of a promo Amazon was having. Items from about $500 to $13,000 getting a price of $94 to $102. It was a glitch that was spotted and corrected in only a short time but in the mean time a fair number of people had placed orders. Amazon is apparently honoring those sales. Actually the publicity and a tax write off for any losses probably made it worthwhile to Amazon.
Just about the time that promo sale started I got an e-mail notification from Amazon but since I wasn't looking for anything at the moment I just deleted it and kept reading my book. From now on if I get any short time promo notices from Amazon I will instantly check cameras, lenses, computers and a few other things I am interested in - JUST IN CASE! but I would imagine it will be a long time before Amazon eases off on check, verify and then repeat at least twice before posting any prices.

Of course there is a faint possibility that Amazon did this on purpose for the publicity and to draw in a lot more shoppers looking for deals. I understand it only happened for 15-30 minutes starting at midnight Amazon HQ time. At that time of night and for that long they may have calculated any "sales" were worth it to them.

G Brown Loc: Sunny Bognor Regis West Sussex UK

You would still miss out......this has been running for a week!

Ollieboy

I think Amazon may be scamming us. They may be fully aware of the pricing "mistake". Just think of the publicity for next year's Prime Day. $100,000 is a small price to pay for publicity gone viral. It's just another business writeoff. I'm just sayin.

olemikey Loc: 6 mile creek, Spacecoast Florida

Whatever the anomaly, I wish I'd have spotted it!!!! Missed out!! It would be a great publicity generator!

JD750 Loc: SoCal

Yes I had this same thought. However I am going to fall back on an old saying:

_ “never suspect malice for that which can be explained by simple incompetence”.

There was no malice here but the saying still applies.

JFCoupe Loc: Kent, Washington

Certainly an amazing story. Also, anyone familiar with high end cameras would know that there is a massive error being made by Amazon.

For me, there is an issue of justice and doing what is right in this situation. For me, I would have a challenging time knowing I paid $94. for a $12,000 lens that was priced in error. Just my thoughts, no judgement on others.

LFingar Loc: Claverack, NY

While taking advantage of a mistake in an advertised price may seem to be dishonest and distasteful to many, the justice of it is often a different story. More often then not courts have ruled that the advertised price, even if incorrect, is the legitimate price and no action can be taken against the purchaser.