Urnst wrote:
What is a content creator?
Someone who creates content...
The term is most often used in the context of writing, scripting, photographing, filming, recording, producing art, designing publications and web pages, or editing and combining those things into some finished product such as a website, film, audio recording, news broadcast, video game, book, commentary, training program, learning module...
Content creators typically produce original works, or collaboratively combine the original works of others to some end.
In the 1980s, I worked in a creative services department of a school yearbook and portrait company. We had a six people playing a multitude of crossover roles — a manager/designer who was also a writer/narrator and photographer, a couple of graphic and fine artists, and my assistant and I, who were writers, photographers, videographers, narrators, lab techs, editors, multi-image slide show programmers, and meeting roadies (our boss was a roadie when it came time to stage 12-projector slide shows).
We made promotional fliers, posters, catalogs, price books, and brochures. We created training kits for yearbook editors and advisors. We made sound filmstrips and videos for training photographers and yearbook staffs. We produced large multi-image slide shows for sales meetings, to promote the sale of yearbooks and senior portraits in schools, to excite yearbook editors and advisors at workshops, and for employee education about our company and its customers, products, and services. We created slide shows and videos for human resources to use during personnel orientation. We created videos to help train employees in dozens of roles. We wrote, photographed, designed, and produced the company newsletters and technical bulletins.
That's content creation in a corporate context. In today's world, the tools are different, but content creators have similar purposes. The most notable theme is Internet web page design, development, and maintenance of the content on those pages.
If someone says they are a content creator, ask them what they do on a daily basis. The answers might surprise you!