Sadly, more doom and gloom about the professional photograhy industry. There are many professional photograhers failing, and playing the "blame- game". I have earned my livelihood as a professional photograher for a long time and have indeed seen many changes in the marketplace so survival and maintaining longevity in business requires anticipating the changes and applying versatility to address those changes.
Professiona photograhy is a BUSINESS and subject to the same potential for success or failure as all othere businesses. There are many talented and artistic photograhers who have failed for lack of business and management savvy and many mediocre pros who were good at business and marketing strategies and were able to sustain operating for a while but eventually failed because the work was simply not up to snuff. Perhas they neglected a lesson that I learned early in my career; folks will not spend their hard-earned money on service that can easily and inexpensively do themselves or acquire cheaply or at no cost from friendly amateurs or low-ball operators. You gotta do better- a cut above the rest, or your market will diminish in today's technological world. And, even if you are an artistic wizard, blessed with talent and know-how, you will not survive in business if you are the only one who knows about your prowess. You need to be good at marketing, networking, and promoting your business, and having a nice website and waiting at your computer for Emails will not cut it.
Yes, the neighborhood brick-and-mortar portrat studio has virtually disappeared- possibly killed by the cellphone selfie trends and perhas generational change inthe desire for formal portraiture but thereis still a lucrative market for high-end fine portraiture and corporate portraiture. It behooves the pro photographer to seek out these markets and/or diversify their services. Of course, once you find these markets you need the skills to perform well and compete at a higher level- you gotta put in time a do the work!
Another cause of photograhy business failure is simply a lack of technical skill. Many amateurs transition into professionals without enough education, mentoring, apprenticing opportunities, or experience, and to exacerbate matters, without a solid business plan.
I must admit that portraiture and weddingg photograhy was my entry-level in the business and, in a way, is my first love. In many, geographic locations these specialties were alwas plagued by lowball operators, department store low-priced baby picture promotions, low-price school-picture packages, etc. so success and longevity of business always meant offering better images and services and strong word-of-mouth referrals. This also requires constant promotion and finding new clients. Even your best and most loyal cleint are not going to place significant orders every day, week, or month- even years!
In my own particular cases, I predicted the fall off of street business and realized the impact of DYI technologies. I deced to diversify and transiton into more commercaiand industral work. This was a big step because it not only required retooling but also some re-education, practice, experience, and new marketing strategies. Again, I deced to get into work that folks coud not easily DYI or obtain inexpensively. I pursued the food and beverage and the heavy industrial sectors. Basically, when a large fast-food chain or food purveyor requires images fothe packaging or advertising they don't usually call on "John or Mary from accounting or HR", who happens to have a good camera, or when they need corporate portraits of the CEO or headshot for the annual report that don't look like poorly crafted passport pictures, they don't whip out the iPhone! The average person with a cellphone can not light an industrial site the size of a football field, or come up with a mural size detailed and flattering images of an enormous piece of earth-moving machinery.
PLEASE y'all, do not misconstrue this as an ego trip or some kind of superiority complex that I, in fact, do not I have as a workg pro. I realize there are many artistically endowed and fine amateur photograhers and photographic artists who are not in the business. It's just that the business has different demands, pressures, and requirements.
Let's just say that amateur and professional photographers are both good animals but of different species who live in different habitats, and survive on different diets.