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Adobe “branding” explained
Jul 28, 2020 08:34:40   #
Jack 13088 Loc: Central NY
 
If you have wondered how a company with excellent products can have totally confusing branding perhaps this link will put your mind to rest.

https://theblog.adobe.com/evolving-our-brand-identity/?red=a

Complements of The Lightroom Queen.

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Jul 28, 2020 09:20:49   #
Hereford Loc: Palm Coast, FL
 
Probably some help.

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Jul 28, 2020 10:08:35   #
Strodav Loc: Houston, Tx
 
Thanks for sharing. Yaawwwwwn.

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Jul 28, 2020 10:47:38   #
AndyH Loc: Massachusetts and New Hampshire
 
Quite possibly the most confusing clarification of corporate branding I've seen in some time. The graphics are fine, but the organization of products is terrible. I'm going to share this with my advertising and corporate image buddies for a laugh!

Andy

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Jul 28, 2020 13:13:32   #
robertjerl Loc: Corona, California
 
It is called "Justify Our Jobs" and paychecks - do something that you can find an excuse for just to show you are vital and worth the money it costs to keep you around.

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Jul 28, 2020 13:14:26   #
DWU2 Loc: Phoenix Arizona area
 
The article is mainly about logos. Product names is another matter. I think the "genius" who named the Lightroom suite of problems should have been fired.

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