rfcoakley wrote:
Link below showed up in my news feed this morning. With none of the companies being profitable selling DSLRs, how long can they last?
As currently configured?
Not long.
After reconfiguring and consolidation?
From now on.
For an indication of how the camera manufacturing business is going to evolve, look at the musical instrument industry over the last 50 years.
Student instrument lines drop like flies. (Nikon drops non-professional lines.)
Instrument manufacturers diversify. (Sony makes imaging chips for other manufacturers as well as cameras.)
Instrument makers consolidate - Selmer is bought by UMI who buys King and is then bought by Steinway who buys Conn and continues to use the Conn, King and Bach brands, etc. (Minolta is bought by Konica which is bought by Sony... , etc.)
Hand-built, custom and/or high precision professional niche instruments are made in smaller quantities - Shires, Edwards, etc. (Leica, Fujifilm X100F, etc.)
Mass-produced professional instruments are reduced to fewer models with less duplication - no more Bach jazz horns, no more King orchestral horns, etc. (Who absorbs who? Which brand is going to be the sports camera, the portrait camera, the nature camera, the landscape camera, etc.?)
I think you will see a parallel path for cameras and musical instruments, just on different timelines.
We will have fewer manufacturers as the strong acquire the weak.
The different brands will be assigned different roles, so there is no duplication of function among the different brand labels owned by the conglomerate.
The market is going to be unsure for a while, but it will settle out to, once again, find that balance of supply and demand.
Worry not, my new-found friends.
Art will always find a way.
8)