acellis wrote:
Hi Captain Bob! Thank for the contact. Currently, it is in-person projection or computer based depending. When i shoot in a client's home i upload to my laptop and use lightroom to prview and mark the images. We set a viewing presentation meeting for a week or two in the future. i then process them in the 3 styles - "standard", B&W and toned. presentation meeting, selection for printing and framing, preparation of digital images of those purchased. once received i then frame and deliver print and digital frequently hanging the work in their home.
Hi Captain Bob! Thank for the contact. Currently, ... (
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If this is portrait work, IMO you are showing too many images and too many choices.
Here is how I do it and you can decide if there is anything that is worthwhile:
This is really for my high school seniors, but the process is exactly the same for a family session.
Regardless of how many images I take, I cull it down to NO MORE than 40 to show and usually 30-35. No two images are the same or even really close. It is MY job to pick the best image, not theirs. They see NO images right after the session. They only see them after I have decided what I want them to see.
So two weeks or so after the session, I show up at their home with a laptop, projector, screen, and display samples.
In those two weeks, I go over the images and pick the 30-40 very best and I retouch every single one to at least 80% of finished.
It is clear at the outset that there will never be an online gallery or paper proofs and that is not negotiable. AND it is made clear that on viewing night, everyone who wants to be a part of the decision has to be there. I have NEVER had a problem with these requirements.
I do not show two (or God forbid, three!) variations of an image. If I think B&W is good for an image, then it IS B&W. Now, if the client asks for a color to be B&W or vice versa, then sure, I can do it, but THEY have to initiate that.
I use a program for sales - ProSelect by TimeExposure:
http://www.timeexposure.com/portraitstudiosoftware.phpThis allows us to sort the images in to Yes, No, Maybe "bins." I tell them their goal is to sort all of them into either Yes or NO. I assure them that a YES is not a commitment to buy, just a way to get the ones they like into one set.
THEN we go through picking what image they want in what form: paper print, metal, canvas, etc., and in what size. I have physical samples in 16x20 sizes with me to show. YOU CAN ONLY SELL WHAT YOU SHOW!!
You never want to put the client in the position of having to choose between two images that are almost identical. You pick the best one and that is it.
Anything else causes "analysis paralysis." Make it EASY for them. I hear newbie photographers make the dumb statement that it is up to the client to pick the best. Wrong - unless you want to see sales suffer because you overloaded and confused the customer.
The software keeps a running total, adds the sales tax, and shows you a grand total.
Your next words are: "The total is $xxxx.xx. How would you like to handle that? Check or Credit Card?" After which you say absolutely NOTHING.
Use as much or as little of that as you wish. It is a proven system.
For portrait sales, online galleries are stupid and the sign of a lazy photographer.