That's a possible motive for eliminating the pop up flash but it might backfire because it may cause some loss of sales for that particular camera. IMHO, it was an ill advised decision.
mas24 wrote:
Just checked out some specs on the upcoming Nikon D500. It is impressive to say the least. 20.9 megapixels, 3.2" moveable LCD, 4K video, and rapid fps. Dual slots for memory cards including either SDHC or XQD card. Low and behold, no pop up flash. The only DX format camera without one. Is this a plot to sell more Nikon Speedlights?