BRAND NEW UPGRADE DIGITAL CAMERA FROM SONY
Jul 20, 2019 08:43:40 #
olemikey
Loc: 6 mile creek, Spacecoast Florida
billnikon wrote:
Nikon has in the past used Sony chips in their camera's. However, the latest news is that Nikon is/has developed it's own chip for use.
When you say things like "Sony rebranded" you are implying that the camera is basically a Sony with the Nikon name on it, and this is, totally fake news. Nikon makes their own camera's. In the past they have used Sony chips only, but this has, as I said, changing.
When you say things like "Sony rebranded" you are implying that the camera is basically a Sony with the Nikon name on it, and this is, totally fake news. Nikon makes their own camera's. In the past they have used Sony chips only, but this has, as I said, changing.
Sony and Toshiba sensors (D7100/7200 had Toshiba, not that it really matters).
Jul 20, 2019 08:48:17 #
domcomm wrote:
The other problem with Amazon is that their phone people have to be conversant with ALL of their products, not just photography equipment, which would be very hard for anyone to do.
If I was to have an issue with my Z6 that I purchased from Amazon, I would call Nikon, not Amazon. I would do the same if I bought it from B&H.
--
Jul 20, 2019 08:52:10 #
jerryc41 wrote:
Wait two years and get an even better version of the A7R, at a higher price. 
That is how Sony operates - make a small step forward, issue a new camera, but continue the older ones, each a step further down in price. This does work for them.
Jul 20, 2019 09:33:25 #
Architect1776 wrote:
Sony is an electronics company first and foremost.
Their model is a new TV, computer, or whiz bang device every year. They introduce half baked poorly thought through cameras this way as it is their model.
The a7 is a perfect example.
They put lots of bells and whistles to hide the lack of actual usability and total lack of support especially negligible pro support.
But people fall for the crap and bells and whistles and Sony knows it.
Their model is a new TV, computer, or whiz bang device every year. They introduce half baked poorly thought through cameras this way as it is their model.
The a7 is a perfect example.
They put lots of bells and whistles to hide the lack of actual usability and total lack of support especially negligible pro support.
But people fall for the crap and bells and whistles and Sony knows it.
Do you own any Sony cameras to make such a Ridiculous statement Sir?
Jul 20, 2019 09:46:37 #
Tomcat5133
Loc: Gladwyne PA
Why all the negativity towards Sony. They along with Canon and others were suppliers of high end TV and video production for years. My playback decks for corp show AV company were Sony's. They have been selling pro equipment for years. I a Nikon fan for years lonely saw Nikon cameras for Pro work and some
optical offerings. Sony has been leading the last few years. I have had and now have a lot of their cameras and a camcorder. Nikon and Canon have been out marketed by Sony.
optical offerings. Sony has been leading the last few years. I have had and now have a lot of their cameras and a camcorder. Nikon and Canon have been out marketed by Sony.
Jul 20, 2019 09:51:59 #
Over the past five years, Sony has done more to push digital imaging forward than just about anybody else. But their incredible pace of innovation is straining an industry that just can’t keep up, and the cracks are starting to show.
Earlier this week, Sony released yet another a7 camera. It’s the fourth a7R Sony has made in less than 6 years, and the 10th full-frame mirrorless camera it’s released over the same period—all while adding 7 more cameras to its APS-C E-Mount system, debuting the G Master line of high-end lenses, and dominating the compact camera space with the RX series. Oh, and we might be adding the long-rumored a7000 and a7S III to that list by year end.
Backed by the R&D of their image sensor division and the might of the Sony Corporation’s pocket book, Sony has done more, innovated faster, and marketed better. As a result, they can be credited with forcing Nikon and Canon to dive into full-frame mirrorless, spearheading revolutionary technologies like Eye Autofocus, turning sports photography upside down with the release of the 20fps Sony a9, and wooing a huge number of YouTube creators with the a7s II and a7 III.
In short: Sony is currently the driver of innovation in the photo industry.
They did this by bringing the annual refresh cycle of consumer electronics over to digital imaging, where only compact cameras used to be updated yearly (you know, before they died a gruesome death at the hands of smartphone manufacturers). Laptops are refreshed every year. Smartphones are refreshed every year. You can expect a new model of Sony’s TVs every year. So Sony took a similar approach with cameras, releasing new full-frame mirrorless cameras almost every year since the first a7 and a7R debuted in 2013.
But if Sony’s innovation has been a boon for an industry that might have otherwise fallen asleep at the wheel, this shortening of the research and development cycle is threatening to destroying it.
As a brand that includes a movie studio, record label, several consumer electronics divisions, a sensor division and, yes, a digital imaging division, Sony can afford to spend a lot more money than the likes of Leica, Fujifilm, Nikon, or even Canon. So far, this has been a force for good. Innovation begetting competition that inspires innovation.
But what happens when companies with a rich imaging heritage can no longer keep up?
As consumers come to expect more, better, faster cameras and lenses every year, it pushes companies to choose between bad options.
1. Release half-baked products by rushing ideas to market
2. Start a race to the bottom, drastically cutting prices (and features) in the hopes of building brand loyalty
3. Lean too heavily on high-end, expensive or luxury products because they offer the best margins
Each company is taking this challenge on differently. Canon already announced that they would spend less on their consumer division, Fujifilm dived into medium format while its Instax products (thankfully) continue to keep the lights on, Leica is partnering with phone makers and cutting jobs, and Nikon has already offered steep discounts on both the Z6 and Z7 after reporting that revenue dropped nearly 18% year-over-year.
Maybe I’m just a pessimist masquerading as a realist, but Sony’s rapidly rising star in the photo world gives me pause.
Because these companies have something Sony doesn’t: heritage. They understand imaging in a way that Sony doesn’t, and Sony might just bury them anyhow because it understands marketing and consumer electronics in a way that these older companies are only just starting to grasp.
This shows in all of the ways that Sony is typically criticized by the photo community. Their lackluster color science, usability issue both in terms of ergonomics and the menu system, and anecdotally the worst customer service for photography pros are all examples of how Sony is a consumer electronics company first, and why they often don’t get the details right until the third or fourth iteration of a camera.
They understand technology and consumer trends better than Nikon, Canon, or any of the more “traditional” camera companies. They understand specs, they understand marketing, and they certainly understand sensors, but they don’t understand photography and photographers as well. As a result, they’ve created incredibly powerful cameras and quickly gained market share, but those cameras tend to lack exactly where you would expect them to.
Competition is good. Innovation is good. But if the Sony Alpha machine keeps forcing Nikon and Canon to cut costs and shift focus away from the camera and lens markets, Sony will turn from the engine of innovation and competition in our industry, to the only game in town.
https://petapixel.com/2019/07/19/is-sonys-pace-of-innovation-actually-hurting-the-photo-industry/
Earlier this week, Sony released yet another a7 camera. It’s the fourth a7R Sony has made in less than 6 years, and the 10th full-frame mirrorless camera it’s released over the same period—all while adding 7 more cameras to its APS-C E-Mount system, debuting the G Master line of high-end lenses, and dominating the compact camera space with the RX series. Oh, and we might be adding the long-rumored a7000 and a7S III to that list by year end.
Backed by the R&D of their image sensor division and the might of the Sony Corporation’s pocket book, Sony has done more, innovated faster, and marketed better. As a result, they can be credited with forcing Nikon and Canon to dive into full-frame mirrorless, spearheading revolutionary technologies like Eye Autofocus, turning sports photography upside down with the release of the 20fps Sony a9, and wooing a huge number of YouTube creators with the a7s II and a7 III.
In short: Sony is currently the driver of innovation in the photo industry.
They did this by bringing the annual refresh cycle of consumer electronics over to digital imaging, where only compact cameras used to be updated yearly (you know, before they died a gruesome death at the hands of smartphone manufacturers). Laptops are refreshed every year. Smartphones are refreshed every year. You can expect a new model of Sony’s TVs every year. So Sony took a similar approach with cameras, releasing new full-frame mirrorless cameras almost every year since the first a7 and a7R debuted in 2013.
But if Sony’s innovation has been a boon for an industry that might have otherwise fallen asleep at the wheel, this shortening of the research and development cycle is threatening to destroying it.
As a brand that includes a movie studio, record label, several consumer electronics divisions, a sensor division and, yes, a digital imaging division, Sony can afford to spend a lot more money than the likes of Leica, Fujifilm, Nikon, or even Canon. So far, this has been a force for good. Innovation begetting competition that inspires innovation.
But what happens when companies with a rich imaging heritage can no longer keep up?
As consumers come to expect more, better, faster cameras and lenses every year, it pushes companies to choose between bad options.
1. Release half-baked products by rushing ideas to market
2. Start a race to the bottom, drastically cutting prices (and features) in the hopes of building brand loyalty
3. Lean too heavily on high-end, expensive or luxury products because they offer the best margins
Each company is taking this challenge on differently. Canon already announced that they would spend less on their consumer division, Fujifilm dived into medium format while its Instax products (thankfully) continue to keep the lights on, Leica is partnering with phone makers and cutting jobs, and Nikon has already offered steep discounts on both the Z6 and Z7 after reporting that revenue dropped nearly 18% year-over-year.
Maybe I’m just a pessimist masquerading as a realist, but Sony’s rapidly rising star in the photo world gives me pause.
Because these companies have something Sony doesn’t: heritage. They understand imaging in a way that Sony doesn’t, and Sony might just bury them anyhow because it understands marketing and consumer electronics in a way that these older companies are only just starting to grasp.
This shows in all of the ways that Sony is typically criticized by the photo community. Their lackluster color science, usability issue both in terms of ergonomics and the menu system, and anecdotally the worst customer service for photography pros are all examples of how Sony is a consumer electronics company first, and why they often don’t get the details right until the third or fourth iteration of a camera.
They understand technology and consumer trends better than Nikon, Canon, or any of the more “traditional” camera companies. They understand specs, they understand marketing, and they certainly understand sensors, but they don’t understand photography and photographers as well. As a result, they’ve created incredibly powerful cameras and quickly gained market share, but those cameras tend to lack exactly where you would expect them to.
Competition is good. Innovation is good. But if the Sony Alpha machine keeps forcing Nikon and Canon to cut costs and shift focus away from the camera and lens markets, Sony will turn from the engine of innovation and competition in our industry, to the only game in town.
https://petapixel.com/2019/07/19/is-sonys-pace-of-innovation-actually-hurting-the-photo-industry/
Jul 20, 2019 10:04:20 #
billb800si wrote:
It is fine for Sony to release a new camera every year - but I don't need to purchase a new camera every year. I am now retired, but for many years I was a software developer. Even at the height of my career, I made no attempt to purchase the most modern up-to-the-second computer; one that could do what I needed to do was adequate. We purchased a Win3.1 computer in 1987, a Win95 computer in 1995, a Win2K computer in 2000, ...Over the past five years, Sony has done more to pu... (show quote)
Jul 20, 2019 10:13:23 #
Jul 20, 2019 10:38:07 #
Architect1776 wrote:
Sony is an electronics company first and foremost.
Their model is a new TV, computer, or whiz bang device every year. They introduce half baked poorly thought through cameras this way as it is their model.
The a7 is a perfect example.
They put lots of bells and whistles to hide the lack of actual usability and total lack of support especially negligible pro support.
But people fall for the crap and bells and whistles and Sony knows it.
Their model is a new TV, computer, or whiz bang device every year. They introduce half baked poorly thought through cameras this way as it is their model.
The a7 is a perfect example.
They put lots of bells and whistles to hide the lack of actual usability and total lack of support especially negligible pro support.
But people fall for the crap and bells and whistles and Sony knows it.
Here you go again with your anti-sony BS. Get with the reality of today. The reality is Sony is the world's #1 producer of digital image sensors. These Sony image sensors are used in cameras from Nikon, Fuji, Panasonic as well as Sony and the majority of cellphones. Sony sells more fullframe cameras (DSLR or Mirrorless) than any other camera maker. And their A7III is the single best selling FF camera in the world. Pros and amateur photographers alike have taken advantage of the great pro-quality cameras from Sony and use them for everything from news coverage , sports, wildlife, portraits, fashion, weddings, events, studio work, everything. You are living in the past if you think Sony is just an electronics company. While you rant against Sony at every chance, photographers are making stunning photos with their gear under a variety of conditions. And "traditional" camera companies like Nikon, and Canon are scrambling to catch up with mixed success. Keep spouting your falsehoods and keep living in your fantasy world, but the rest of us know the reality and embrace all the latest from all top camera makers, Sony, Nikon, Canon, Fuji, Panasonic, Olympus and more.
Jul 20, 2019 10:44:11 #
I am a Nikon user and have been since the film days. And while I have no intention of switching brands I think I would have to be blind not to recognize the advancements Sony is making. Every industry needs someone to push the limits. Otherwise the competition just sit on their laurels.
My biggest complaint with Sony is some of their over top cheer leaders, but the company has no control over that. When Tony and Chelsea had an issue with a preproduction Nikon Z it was plastered all over the place. Same happened to the same duo very recently with the newest Sony, and they had to borrow a camera. Not a peep about it from the Sony cheerleaders.
Every time there is a new advancement there are those who are very vocal about how unnecessary it is, while others are chomping at the bit to get it. The reasons are varied from financial to not wanting to feel like a guinea pig, with a myriad of reasons in between. If it wasn't for the guinea pigs we'd all still be shooting film.
So go get'm Sony! I'll watch this one from the sidelines.
---
My biggest complaint with Sony is some of their over top cheer leaders, but the company has no control over that. When Tony and Chelsea had an issue with a preproduction Nikon Z it was plastered all over the place. Same happened to the same duo very recently with the newest Sony, and they had to borrow a camera. Not a peep about it from the Sony cheerleaders.
Every time there is a new advancement there are those who are very vocal about how unnecessary it is, while others are chomping at the bit to get it. The reasons are varied from financial to not wanting to feel like a guinea pig, with a myriad of reasons in between. If it wasn't for the guinea pigs we'd all still be shooting film.
So go get'm Sony! I'll watch this one from the sidelines.
---
Jul 20, 2019 10:47:56 #
Bill_de wrote:
Have some popcorn while the Sony and anti-Sony guys butt heads.So go get'm Sony! I'll watch this one from the sidelines.
Jul 20, 2019 10:50:56 #
Architect1776 wrote:
Sony is an electronics company first and foremost.
Their model is a new TV, computer, or whiz bang device every year. They introduce half baked poorly thought through cameras this way as it is their model.
The a7 is a perfect example.
They put lots of bells and whistles to hide the lack of actual usability and total lack of support especially negligible pro support.
But people fall for the crap and bells and whistles and Sony knows it.
Their model is a new TV, computer, or whiz bang device every year. They introduce half baked poorly thought through cameras this way as it is their model.
The a7 is a perfect example.
They put lots of bells and whistles to hide the lack of actual usability and total lack of support especially negligible pro support.
But people fall for the crap and bells and whistles and Sony knows it.
How do the Sony cameras, (or perhaps you are referring to just the A7 line) have actual unusabilty? That statement confuses me. I have an A6300 and it is very usable. I have a friend who has an A7RIII and he loves it.
Jul 20, 2019 11:01:19 #
ScooterA13 wrote:
Hiya ladies & gentlemen, br br I have absolut... (show quote)
=====================
First off My Sony a99II with 41+ MP does all that I have ever wanted to do.
Second is the doubt that the lenses today don't have the glass to do 61 MP justness.
What I have now fits my needs.
I also have Sony's RX-10 IV which gives me a little more zoom then the my 28 to 300 mm on my a99ii.
I bought a new car this year only because of the new safety features not just because it's alluringly pretty.
Jul 20, 2019 11:01:54 #
ScooterA13 wrote:
Hiya ladies & gentlemen, br br I have absolut... (show quote)
The A7Riv news is nearly a week old. They also announced ( or hinted ) at 2 more releases this year - possibly an update to the high ISO A7Sii and the A6500.
I got an $800 savings from B$H on an A7Riii and 24-105 package a month ago so I’ll be skipping the mark iv.
Jul 20, 2019 11:03:58 #
Jaackil
Loc: Massachusetts
ScooterA13 wrote:
Hiya ladies & gentlemen, br br I have absolut... (show quote)
The problem is not Amazon, it’s your expectation of what Amazon should be able to provide. Amazon offers millions of products you can not expect their people to be conversant on every single product with expertise. Would you also expect the high school kid working at Best Buy in the camera dept to be knowledgeable about cameras? That is simply unrealistic. B&H is a professional camera store. Says so right in their name. They are camera experts. Of course they are going to be a better source for information on cameras than Amazon. It has nothing to do with linguistics it is common sense. SMH.
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