CaptainC wrote:
Jeez, I hope not. An 8x10 costs me less than $4. It sells for $85. At $12, I'd go out of business in no time. Art/crafts has zip to do with cost of materials and everything to do with how good it is and how much people will pay. I am thinking of going to $99 for that 8x10.
Now, for a friend I would certainly do it for less, but the 3X markup as a guide is close to paying the customer for buying from you.
So far, Cliff provided the only business-wise answer.
So far, this is the only answer that makes sense, business-wise that is.
If you are NOT doing photography as a full or part-time business- professionally or aspiring to or contemplating a career in the photograhy BUSINESS, my answer would be simple, "do whatever you feel like"- add a few bucks to you costs for pocket money or give it away depending on o you relationship with the recipient. It ill be a well-appreciated gift or favor.
If, however, you want to start a successful business you have to such as X times costs plus labor or whatever are only random starting points and may not really pan out- there my be no profitability at the end of the day.
Pricing and everyrthing else relating to your business have to be based on a business plan- from scratch! Once you become self-employed or are depending on a part-time enterprise to yield benefits you must generate enough revenue to pay yourself (you are your most valuable and indispensable employee), cover the costs of running your business- this is called OVERHEAD expenses, and cover the costs of materials and outsourced labor or services (like lab fees etc.) that go int each product or assignment- that is called COST OF SALES.
I can't write a detailed tutorial on creating a business plan in this post but here's the concept: You need to add up all your personal expenses- what you need to maintain a normal lifestyle and determine your salary for operating the business OR at. leat the profit you wish to derive for a part-time business. You must include all your expenses- rent, mortgage payments, food, utilities, insurances, entertainment, automotive expenses... the works!
Next, you have to add up all the expenses of operating your business. Even if you work from your home you should list a portion of the rent/mortgage, utilities, and maintenance based on the space utilized. Other expenses are the Internet, equipment repairs and maintenance, office expense, depreciation of equipment, insurances, automotive usage, advertising, website maintenance, and fees, professional association dues, ongoing education, and AGAIN, THE WORKS. If you don't know all of the theses exact figures, you have to do the research and make projections and estimates.
Once you have a grasp of how much income you need to keep things afloat, you can begin to construct a price schedule for your products and services. You will know the costs of sales for any given item or service, how much money you must draw for yourself and what kind of profit margin you need to accomplish this. The missing factors, however, are how much of your overhead expenses you must assign to each job or item and you must project the volume of work, that is, how many sales or assignment you must set as a goal to put all of this together.
Weh you have this concept in mind and have crunched the numbers, only then can you set your own formula. It may indeed to work out as 3 or 4 times cost or whatever but it will be based on a scientific and business-like approach and the accompanying data.
You need to be aware of the so-called "going rates" and competition in your marketplace but should not base your price structure on someone else's business- lifestyle, needs, and quality.
Marketing: What are you selling?- Art, photofinishing services, professional services? How is your product or serve perceived by your potential clients? If you are selling photofinishing services, all you can do is figure out your costs and overhead and tack on a modest profit. Unfortunately, you are competing with the "drug stores" and Cosco and a few mass-production labs. Even as a custom lab, you can't charge all that much and your profit will come from volume- if you can handle it.
If, however, you are offering ART or PROFESSIONAL services, you are operating in a different category. CLIFF said it all- it has to do with how good the work (and service) is and how much people will pay! If you need to charge more than your competition to make a go if it, you work and serve has gotta be a hell of a lot better or different for the run-of-the-mill to command a desire for your work and the price you need to get for it.
More good news- After you determine your finances and your marketing approach, you need to do the marketing research and determine whether or not there is a market for what you do in your geographic area. This has to do with the economy, the socioeconomic conditions, the buyg habits in your community and what is needed to break into the market and overcome any deterrents or negative issues. Oftentimes it takes some aggressive and innovative marketing.
Remember- you potential clients usually don't care about pixels, materials diffraction, mirrorless cameras or DSLRs or PhotoShop. They will judge you on your finsihed product, your performance, and your personality. Folks won't spend their hard-earned money with folks they don't like- BE NICE! WORK HARD!