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Television Shows showing camera's Does the Manufacturer get paid for using the products?
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Jul 19, 2021 01:37:58   #
SunBeach1962 Loc: Syrscuse, NY
 
I watch a lot of crime drama TV shows, I have long thought that Nikon cameras were being used, that is my brand. Today watching NCIS I saw clear shots of the camera straps that said they were D300's, a15 year old camera that was being used by two actors, makes for a real prop!

Anyone else notice this?

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Jul 19, 2021 02:04:43   #
Ched49 Loc: Pittsburgh, Pa.
 
I've also noticed commercials when a person is using a camera, the camera name is blacked out on the camera.

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Jul 19, 2021 03:28:49   #
chikid68 Loc: Tennesse USA
 
I've done a bit of background actor work and in fact one of the roles I was in was as a paparazzi type photographer for a party scene along with several others.
Even though this was a fairly high budget show they only had a few pieces with the brand visible on the replica cameras which were quite realistic in every way other than the fact they were not functional.
In fact the replica of the 5d I was using actually had a removable lens with an ef mount I could have just as easily used one of my real lenses on it.
Long story less long they do pay for the right to use any visible branding or logos.
There are companies that do nothing except supply prop objects for the industry and they either hide the trademark or the production company has to pay.

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Jul 19, 2021 05:41:00   #
Ctrclckws
 
For NCIS, and some of the CSI franchises, there were obvious product placement uses of cameras.
At least one of them had Nikon in the opening credits.
Subtle advertising, to be sure.

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Jul 19, 2021 06:10:28   #
kymarto Loc: Portland OR and Milan Italy
 
SunBeach1962 wrote:
I watch a lot of crime drama TV shows, I have long thought that Nikon cameras were being used, that is my brand. Today watching NCIS I saw clear shots of the camera straps that said they were D300's, a15 year old camera that was being used by two actors, makes for a real prop!

Anyone else notice this?


Product placement is a huge deal, with companies paying big time to have their product being identifiable used in productions. Of course it is also possible that whatever is on hand in the prop department is used.

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Jul 19, 2021 07:13:22   #
jinx
 
M&M's were suppose to be used in the movie E. T. The Mars company said no to using M&M's. The Hershey company agreed to spend $1 million for the rights to promote the use of their product in E.T., and Reese’s Pieces were used in the film. Hershey reported a 65 percent increase in profits on Reese's Pieces just two weeks after the film premiere.
Subliminal advertising can be extremely profitable for manufactures.

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Jul 19, 2021 08:01:14   #
Longshadow Loc: Audubon, PA, United States
 
Oooooh.
XYZ show uses brand X cameras.

Y'all do realize that it's just a prop, right?!
The Prop guy said "Here, use this camera."
No film in it, the actor probably has little idea how to "use" it and is directed.
Goes back on the shelf when the scene is done.

But it makes me feel soooo good that the brand I use is used by a celebrity acting on TV or the movies.
Would that be called positive self reinforcement?

Keep watching. The next time a camera is in the scene, if the continuity guy fails his job, it will be a different camera.

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Jul 19, 2021 09:08:30   #
blue-ultra Loc: New Hampshire
 
SunBeach1962 wrote:
I watch a lot of crime drama TV shows, I have long thought that Nikon cameras were being used, that is my brand. Today watching NCIS I saw clear shots of the camera straps that said they were D300's, a15 year old camera that was being used by two actors, makes for a real prop!

Anyone else notice this?


I have also noticed this...

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Jul 19, 2021 09:19:14   #
Longshadow Loc: Audubon, PA, United States
 
If they are paid to provide certain cameras....

Wow, <character> uses a <brand> camera!!!
I'm gonna run right out and get one.
That could be what the manufacturer is counting on.

I wonder if Pan-Am stock went up after 2001: A Space Odyssey came out.

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Jul 19, 2021 10:13:03   #
pendennis
 
Longshadow wrote:
If they are paid to provide certain cameras....

Wow, <character> uses a <brand> camera!!!
I'm gonna run right out and get one.
That could be what the manufacturer is counting on.

I wonder if Pan-Am stock went up after 2001: A Space Odyssey came out.


I've often thought the same thing. However, from what I've read, Pan-Am was interested in commercial travel to the moon, so they got a lot of "press" for free. IBM didn't get anything for their products, either.

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Jul 19, 2021 12:12:50   #
Longshadow Loc: Audubon, PA, United States
 
pendennis wrote:
I've often thought the same thing. However, from what I've read, Pan-Am was interested in commercial travel to the moon, so they got a lot of "press" for free. IBM didn't get anything for their products, either.


The computer was called a Heuristically programmed ALgorithmic computer.
Many people erroneously thought it was a dig at IBM, being one letter off on each letter (and that belief propagated). Kubrick stated that if he knew that was going to happen he would have changed the name of HAL. IBM gave them a lot of help with the movie.

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Jul 19, 2021 17:44:19   #
JRiepe Loc: Southern Illinois
 
jinx wrote:
M&M's were suppose to be used in the movie E. T. The Mars company said no to using M&M's. The Hershey company agreed to spend $1 million for the rights to promote the use of their product in E.T., and Reese’s Pieces were used in the film. Hershey reported a 65 percent increase in profits on Reese's Pieces just two weeks after the film premiere.
Subliminal advertising can be extremely profitable for manufactures.


I worked for M&M/Mars at that time and remember this. I was going to post about this but you beat me to it.

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Jul 20, 2021 08:36:56   #
sgt hop
 
Ched49 wrote:
I've also noticed commercials when a person is using a camera, the camera name is blacked out on the camera.


yeah, ive noticed this also.....

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Jul 20, 2021 09:06:22   #
jerryc41 Loc: Catskill Mts of NY
 
It's complicated. Does the show want to give free advertising to a manufacturer? Is the manufacturer supplying products for free to the show for publicity?

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Jul 20, 2021 10:13:15   #
pete500 Loc: Southwest Ohio
 
I always think it's funny, the sound made with the shutter release, especially the sound of a flash when outside, such as a crime scene.

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