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What to charge for single photo
Jun 20, 2019 11:33:40   #
Stevewayne23 Loc: Sacramento, CA
 
The visitor’s bureau of a California County wants to purchase one of my photos to use in marketing efforts. I retain rights, but they can use any way they want, send to media, etc. what to charge in a situation like this? Photo is about a year old. Anyone here have a similar experience? Thanks in advance for help.

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Jun 20, 2019 11:48:04   #
MT Shooter Loc: Montana
 
Stevewayne23 wrote:
The visitor’s bureau of a California County wants to purchase one of my photos to use in marketing efforts. I retain rights, but they can use any way they want, send to media, etc. what to charge in a situation like this? Photo is about a year old. Anyone here have a similar experience? Thanks in advance for help.


Its all a negotiation between buyer and seller. I have sold single images for anywhere from $50 to $4500.
Set an asking price and see what the counter offer comes back as. Non profits will pay way less than publishers or corporations. But you still need to make it worth your while. The lower the price the more prominent your photo credit should be each time the image is used. Also, set a time limit for use, never more than one year to lease that image. If they want it for another year, they can lease it again. If they want to buy it outright for full license and unlimited use, charge enough to make it worth your while to give up full rights.

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Jun 20, 2019 11:49:23   #
PixelStan77 Loc: Vermont/Chicago
 
Stevewayne23 wrote:
The visitor’s bureau of a California County wants to purchase one of my photos to use in marketing efforts. I retain rights, but they can use any way they want, send to media, etc. what to charge in a situation like this? Photo is about a year old. Anyone here have a similar experience? Thanks in advance for help.


Ask them their budget. That will give you an insight as to what they pay. I would start at $1000

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Jun 20, 2019 13:40:58   #
Stevewayne23 Loc: Sacramento, CA
 
thank you all. I did receive the contract and it is for indefinite use.

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Jun 20, 2019 14:28:09   #
cascoly Loc: seattle
 
besides length of use you need to define type of use - brochure only? postcards? other advertising? etc

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Jun 20, 2019 14:31:21   #
Stevewayne23 Loc: Sacramento, CA
 
the contract defines type of use as pretty much everything, so all of the above plus provide to media if requested. Photographer does receive credit in all cases.

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Jun 20, 2019 14:45:08   #
BebuLamar
 
Stevewayne23 wrote:
thank you all. I did receive the contract and it is for indefinite use.


You give them indefinite use but can you still use it or sell it to others?

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Jun 20, 2019 15:39:55   #
Stevewayne23 Loc: Sacramento, CA
 
yes, I retain rights

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Jun 21, 2019 07:19:04   #
tshift Loc: Overland Park, KS.
 
Stevewayne23 wrote:
yes, I retain rights



How much!! Thanks

Tom

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Jun 21, 2019 13:55:09   #
DoyleY Loc: Worland, Wyoming
 
I fail to see where the age of the photo should make a difference in the price you would be willing to charge for it's use.

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Jun 21, 2019 17:53:24   #
Cracker-barrel Philosopher Loc: Duluth, MN
 
Stevewayne23 wrote:
The visitor’s bureau of a California County wants to purchase one of my photos to use in marketing efforts. I retain rights, but they can use any way they want, send to media, etc. what to charge in a situation like this? Photo is about a year old. Anyone here have a similar experience? Thanks in advance for help.


Many considerations go into this kind of situations. What is the publication? How important is it to your client? Will your image be on the cover or inside use? What size is the print run and how many times might the publication be reprinted in the next year? How will the publication be distributed - mailed out to a list, set in stacks free coming into a restaurant, or? What size will your photo be printed? Full page? half page, quarter page? Keep in mid that a photo printed about a quarter page in size but all alone with nothing but white space around it as chosen by the designer for drama can be considered a full page size. What rights are you licensing? Exclusive? And for how long? Perpetual use? Are you giving up copyright? Can they lease your image to others as a stock photo thereby competing against you? Their "budget" has nothing to do with your sale, so don't ask them. Listen carefully and ask questions. These are some of the considerations off the top of my head. Good luck!

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Jun 21, 2019 19:47:49   #
rmalarz Loc: Tempe, Arizona
 
I would not sell them the photograph. I'd sell them the license to use the photograph.
--Bob
Stevewayne23 wrote:
The visitor’s bureau of a California County wants to purchase one of my photos to use in marketing efforts. I retain rights, but they can use any way they want, send to media, etc. what to charge in a situation like this? Photo is about a year old. Anyone here have a similar experience? Thanks in advance for help.

Reply
Jun 21, 2019 22:04:00   #
Harry13
 
[quote=MT Shooter]Its all a negotiation between buyer and seller. I have sold single images for anywhere from $50 to $4500.



When I was a faculty member at Ohio State, I was married to the Director of the Dance Program and I took photos at concerts and rehearsals with my Nikon. One of my shots graced the cover of Dance Magazine and I was thrilled by what I considered an honor. I never found out but I think the Magazine contacted the University and asked for a photo. Since I had given the pic to the University (through my wife's generosity <g>) I received the sum of -0- for it.

I sold a lot of photos to company members and as they were students at Ohio State, I charged them $1.00. When the University brought in professional dance companies for concerts, I would photograph them as well and much to their surprise and gratification, I charged them $1.00 as well. They were amazed as they would spend $50.00 or more in NYC. But the Ohio State dancers had spilled the beans and I felt that I should honor their word. So I guess I've retained my amateur status as the buck hardly covered processing costs. <g> I was shooting 35 mm and not about to spend lots of time in a darkroom so everything was developed and printed in black and white (Tri X) at a local shop. This was in the 1960s and '70s.

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