Pete B

Greetings all!! My first post, so hopefully no mistakes. I have been doing some work for a local winery and providing images on some high quality note cards that they sell in their tasting room. It has been going well so far, but after proposing I could also provide images for their web site, wall art, etc., they now have interest in that. I typically charge for downloads and do little printing (don't have to pay/report sales tax for electronic delivery in CA.). For some portrait work I do, I charge $25 per image, but discount with volumes. With the winery question, I am wondering if $25 is enough. I know the answer always will include "well, that depends", and I understand that. I am wondering what others are doing/charging so I can make a decision.

Does anyone have experience in selling images to a business for their advertising use and what kinds of rates are expected?

Thank you.

PHRubin Loc: Nashville TN USA

Can't answer your question but WELCOME TO UHH!

Pete B

Ha, ha. I like your answer anyway!! Thank you.

hank6595 Loc: Amesbury, MA

A lot more information is needed to give you a fair price for what a photographer would charge. Ex: is this a small or large winery, is there likely more work you will get from them, what will the photos be used
for and how often. So, I think you will get more useful information, when you give up more to work with.
tHANKs

PixelStan77 Loc: Vermont/Chicago

Welcome to the forum. In your situation, I feel $25 an image for the winery is more than reasonable..in plain words cheap for professional work. I would up the charge to the winery for $50 an image for their website and for downloads, I would charge by print size.

Pete B

Thank you for your comments. I was weighing $50 as well but also taking into account that they could take the same picture with their cell phone. Mine is better, of course, but it is not the kind of image that could NOT be repeated. Nothing really unique about it that couldn't be duplicated by a cell phone or family member with a camera.

Appreciate the comments.

PixelStan77 Loc: Vermont/Chicago

My sense is that they recognize your talents or they would be taking their own images on a cell phone as you suggest.

jdubu Loc: San Jose, CA

Wow! I would expect your pricing to be higher than that! Shooting interior architectural, I charge in the hundreds of dollars per shot on a sliding scale for quantity. That is for portfolio usage. Advertising and website usage is licensed accordingly for specific time periods and media.

Maybe the difference is how much time you spend setting up your shots and what type of PP you do. I shoot tethered and can take up to an hour setting up each shot. That may include supplemental lighting or rearranging, etc. By trying to getting it right on site, my PP is relatively minimal and I don't have to contend with any glaring problems.

If you are making a good hourly rate at $25 to $50 per shot, then good. If not, you need to price accordingly. Not only for your time, but for your expertise.

Properframe Loc: US Virginia

Walk out to the parking lot. Is the owner driving a Porsche or a pickup? Price accordingly.

Designdweeb Loc: Metro NYC & East Stroudsburg, PA

I strongly reconnend you look up the answer at some of the professional organizations. Pricing needs to include a lot of ‘hidden’ costs and consideration of usage rights.

E.L.. Shapiro Loc: Ottawa, Ontario Canada

You are talking about commercial/industrial/advertising photography. That's what I do for a living. I do a good volume of work in the food and beverage industry and for hospitality and food service businesses.

Business advice: You can just charge an arbitrary prices based on random opinions. You can't base your prices on what kinda car the client drives. Whether or not the client takes their own pictures has nothing to do with this- he or she is asking you to do the work. You need to create a business plan to construct a price list based on ALL your costs, materials and you must be remunerated for your time. You need to factor in you overhead expenses and you cost of sales.

My own method is to charge and hourly or daily rated plus all expenses, assistants fees. Prints, files, and post processing time should also be charged for. Ongoing usage either licensed or charged according to insertions in various publications.

If you are going to deliver quality work and put in the time- propping, lighting, processing etc, I suspect $50. per shot won't cut it.

If you don't come up with a formula you will not profit from this experience.

If you coud post a few images of your work- or something from this work in progress, I coud possibly provide some guidance. Explain how you are gonna set things up. do you lighting etc.

Some elements of your fees should also be based on usage such a local or national advertising, reproduction in brochures or flyers, point of purchase displays etc., and website use.

kaitoo212 Loc: From CA living in NYC

I totally agree with E.L. Shapiro
Everything needs to factored in. Also don't forget do same or similar shots throughout all four seasons for usage as well!
kaitoo/daniel

Gene51 Loc: Yonkers, NY, now in LSD (LowerSlowerDelaware)

My pricing was established when I developed my business plan 53 yrs ago, and constantly updated as prices for overhead, services, gas and tolls, reimbursables, advertising, labor (for assistants), rental costs, gear purchases (and amortization), cost of goods, and what my target clientele could justify. This would determine what I charged for labor and finished product. Of course, how the image was to be used factored into the equation as well.

My guess, based on your pricing, is that you don't do this for a living - but as a side gig. This should not affect your pricing. If you do great work, and the client is willing to pay, you should charge a fair market rate.

In retirement I rarely take on jobs for less than $800 per diem, plus expenses, and work out a deal for an image license that provides the client limited use of your images for commercial use. This could be based on clicks per day to their website, number of brochures printed, etc. When I was working and I employed an assistant, I would charge my corporate clients $1600/day, and an extra $500=$600 for an assistant. I would do a wedding for $3500 with an assistant, etc. And of course there was the price per image - electronic delivery was a minimum of $50 each, ranging up to $250 each depending on the license.

Here are some pricing ideas that may help:

https://www.pixpa.com/blog/photography-pricing-guide

https://www.visualskus.com/imaging-services-blog/everything-you-need-to-know-about-product-photography-rates/

http://fixthephoto.com/price-list-for-photographer.html

Dannj

👍👍👍

riffmax

As already stated, commercial should always be priced higher that private, personal use. The purpose of the proposed images is to sell their product. Therefore, your images will be income generators for the customer, therefore more valuable.