Ugly Hedgehog - Photography Forum
Home Active Topics Newest Pictures Search Login Register
Post-Processing Digital Images
Rationale for CC, per Adobe leadership
Page 1 of 2 next>
Jul 14, 2015 23:24:53   #
forjava Loc: Half Moon Bay, CA
 
Some people on UHH have lately discussed which PP tools to use. The photography offering from CC is usually part of these conversations. The URL below is not proprietary and it gives us new info for our decisions about PP.

For example, the interviewees seem to be saying in the URL that the boxed Adobe PP software is now (or soon to be) history, which I did not know.

http://www.mckinsey.com/insights/business_technology/Reborn_in_the_cloud?cid=other-eml-alt-mip-mck-oth-1507

I have pulled out a few quotes:


...we got serious pushback to our cloud plan from our photography customers, who felt the offering did not work for them. It was important for us to hear and address the community feedback. We found a way to stick with our strategy and satisfy our customers by releasing a bundle with Photoshop and Lightroom—separate from the full Creative Cloud suite—at an affordable subscription price. And the community responded favorably.
…
During the period that we were actively selling both perpetual and cloud versions, our finance team did an analysis and found it would cost us twice as much to offer perpetual and subscription products side by side. That was not sustainable. Development on the subscription-based product was generating new features and functionality about every month or every quarter. It no longer made sense to hold back all those innovations only to bundle them into the packaged product a year later.
…
we know who signed up for Creative Cloud, which apps they have downloaded, and which features they are using. We are using predictive analytics and our own marketing tools to listen to our customers and strengthen our relationships with them.
Dan Cohen: We are offering a broader and better value proposition to our customers. We’re adding new features and services on multiple devices and making frequent updates to our creative products, which help customers better address today’s content-creation challenges. We’re attracting new customers for our mobile products and building up our marketplace for content. Additionally, our entry-level price point is attracting customers we were not engaging with in the past. None of this would have been possible under the old model. Our brand value has gone up, and our ability to attract top talent has grown along with it.

Reply
Jul 15, 2015 00:06:35   #
rook2c4 Loc: Philadelphia, PA USA
 
A leading factor behind the rationale for going CC with the intent to phase out the perpetual version, which Adobe does not mention, is to prevent software piracy. Avid Technology did exactly that with it's top line audio software, Pro Tools.

Reply
Jul 15, 2015 00:51:15   #
JD750 Loc: SoCal
 
forjava wrote:

During the period that we were actively selling both perpetual and cloud versions, our finance team did an analysis and found it would cost us twice as much to offer perpetual and subscription products side by side.
…

Additionally, our entry-level price point is attracting customers we were not engaging with in the past. None of this would have been possible under the old model. Our brand value has gone up, and our ability to attract top talent has grown along with it.


And that is the economics of the subscription base model.

Reply
 
 
Jul 15, 2015 11:15:26   #
AzPicLady Loc: Behind the camera!
 
I truly hope this is not the wave of the future for everyone. For those of us with limited internet, this is disaster. I want stand-alone programs that are installed on my computer, not something I have to connect to. Connectivity is spotty and limited. Perhaps there needs to be something for those of us who aren't on Cox?

Reply
Jul 15, 2015 13:34:44   #
Searcher Loc: Kent, England
 
AzPicLady wrote:
I truly hope this is not the wave of the future for everyone. For those of us with limited internet, this is disaster. I want stand-alone programs that are installed on my computer, not something I have to connect to. Connectivity is spotty and limited. Perhaps there needs to be something for those of us who aren't on Cox?


I use my subscription based Adobe products on a computer which is not permanently connected to the Internet.

I occasionally get a sign in notice, and this takes 3-4 minutes to log in, sign in, log out and that satisfies Adobe.

I do not use cloud services for photo display and or storage, so I have no need to be permanently logged on.

Reply
Jul 15, 2015 14:12:29   #
AzPicLady Loc: Behind the camera!
 
Searcher wrote:
I use my subscription based Adobe products on a computer which is not permanently connected to the Internet.

I occasionally get a sign in notice, and this takes 3-4 minutes to log in, sign in, log out and that satisfies Adobe.

I do not use cloud services for photo display and or storage, so I have no need to be permanently logged on.


It's not whether or not I'm always ON, it's that I only get X amount of data exchange per month. That would use it all up in a jiff and I'd be left not being able to do what I do now on the 'net - like read UHH!

Reply
Jul 15, 2015 14:48:44   #
TheDman Loc: USA
 
AzPicLady wrote:
It's not whether or not I'm always ON, it's that I only get X amount of data exchange per month. That would use it all up in a jiff and I'd be left not being able to do what I do now on the 'net - like read UHH!


Logging into your Adobe account would use all of your data?

Reply
 
 
Jul 15, 2015 15:55:31   #
forjava Loc: Half Moon Bay, CA
 
AzPicLady wrote:
I truly hope this is not the wave of the future for everyone. For those of us with limited internet, this is disaster. I want stand-alone programs that are installed on my computer, not something I have to connect to. Connectivity is spotty and limited. Perhaps there needs to be something for those of us who aren't on Cox?


No worries.
Searcher's reply is correct and useful.
CC's photo offering still resides on and runs on your computer.
If CC did not do this, the responsiveness would be intolerable.

Reply
Jul 15, 2015 15:58:12   #
forjava Loc: Half Moon Bay, CA
 
TheDman wrote:
Logging into your Adobe account would use all of your data?


Adobe probably vacuums up what you have done between logins, but I doubt they want the photos. The amount of text data vacuumed is probably of no consequence to your billing for Internet services, but you could measure the impact after a month or two.

Reply
Jul 15, 2015 16:49:08   #
minniev Loc: MIssissippi
 
AzPicLady wrote:
It's not whether or not I'm always ON, it's that I only get X amount of data exchange per month. That would use it all up in a jiff and I'd be left not being able to do what I do now on the 'net - like read UHH!


You would probably be alright if you hooked up once a month, it only takes a minute or so for it to verify you. If you are doing other things on the internet anyway, it'll do it in the background while you don't even know about it. It isn't moving anything, it is just checking to see if you're there, and sending you notifications about updates, similar to how an email works. Once you get a notice it is still up to you when or whether to download and install updates.

Reply
Jul 16, 2015 00:50:07   #
JD750 Loc: SoCal
 
AzPicLady wrote:
I truly hope this is not the wave of the future for everyone. For those of us with limited internet, this is disaster. I want stand-alone programs that are installed on my computer, not something I have to connect to. Connectivity is spotty and limited. Perhaps there needs to be something for those of us who aren't on Cox?


It seems to me the name Creative Cloud (cc) is causing a lot of misconceptions.

The cc software resides on your computer. You don't have to be connected to the mother ship to use it.

Internet speed does not matter, except when updates are downloaded. Start those before bedtime.

Reply
 
 
Jul 16, 2015 11:00:16   #
AzPicLady Loc: Behind the camera!
 
JD750 wrote:
It seems to me the name Creative Cloud (cc) is causing a lot of misconceptions.

The cc software resides on your computer. You don't have to be connected to the mother ship to use it.

Internet speed does not matter, except when updates are downloaded. Start those before bedtime.


I still want to OWN something, not just have the right to use. I know, I know, we don't really own the program when we purchase the CD, but I can take that CD and load it and unload it sort of forever without further cost to me. When my computers were stolen, the expensive program wasn't really gone - I simply had to reload it on my replacement computer. I'm frankly not sold on the pay-every-month-for-the-rest-of -my-life plan. I'm not one of those who upgrades their program every year or so. As long as it's doing the job for me, I continue to use it. I did do a subscription service a couple of times and found that they DID use up a lot of my allotted data even though I was told that wouldn't happen. I'm not willing to risk it again. Sorry. You probably all think I'm a silly old fuddy-duddy, but that's the way I feel about it.

Reply
Jul 16, 2015 12:30:07   #
TheDman Loc: USA
 
AzPicLady wrote:
When my computers were stolen, the expensive program wasn't really gone - I simply had to reload it on my replacement computer.


That is still the case, in fact more so now then it has ever been.

Reply
Jul 17, 2015 16:32:16   #
bkyser Loc: Fly over country in Indiana
 
AzPicLady wrote:
I still want to OWN something, not just have the right to use. I know, I know, we don't really own the program when we purchase the CD, but I can take that CD and load it and unload it sort of forever without further cost to me. When my computers were stolen, the expensive program wasn't really gone - I simply had to reload it on my replacement computer. I'm frankly not sold on the pay-every-month-for-the-rest-of -my-life plan. I'm not one of those who upgrades their program every year or so. As long as it's doing the job for me, I continue to use it. I did do a subscription service a couple of times and found that they DID use up a lot of my allotted data even though I was told that wouldn't happen. I'm not willing to risk it again. Sorry. You probably all think I'm a silly old fuddy-duddy, but that's the way I feel about it.
I still want to OWN something, not just have the r... (show quote)


Well, you do understand the not really owning part. As far as if your computer was stolen, you can just deactivate the license on the stolen computer and activate it on the new coputer, just as easily as you can reload a disk.

All that being said. If you don't want to use CC, then by all means, don't. I'm hearing people trying to convince people that they really "need" to sign up. Well, no you don't "need" to. On the other hand, I'm not sure I understand why people feel the "need" to try to talk other people out of signing up.

I shoot weddings/portraits for money, and for me the $10/month is a bargain. Consider how much I had to spend before on upgrades, vs. now..... I'm in heaven.

For someone who is a serious hobbyist, I don't know if it is a bargain or not. (notice I don't say "just a hobbyist, we all have importance here) Maybe Elements is more than enough, or maybe it doesn't do what you need. Only you can decide that.

So, this is for everyone. If you have and love CC, good for you, but stop trying to tell people how crazy they are for not signing up. That's Adobe's marketing department's job.

For those that don't want/need CC, please stop trying so hard to tell those of us who want/need it that we are the ones that are wrong.

Let's just agree to disagree, and put this subject to bed. Adobe isn't going to change, so do what you need/want, and leave everyone else to their own decisions.

Reply
Jul 18, 2015 06:34:53   #
Searcher Loc: Kent, England
 
bkyser wrote:
Well, you do understand the not really owning part. As far as if your computer was stolen, you can just deactivate the license on the stolen computer and activate it on the new coputer, just as easily as you can reload a disk.

All that being said. If you don't want to use CC, then by all means, don't. I'm hearing people trying to convince people that they really "need" to sign up. Well, no you don't "need" to. On the other hand, I'm not sure I understand why people feel the "need" to try to talk other people out of signing up.

I shoot weddings/portraits for money, and for me the $10/month is a bargain. Consider how much I had to spend before on upgrades, vs. now..... I'm in heaven.

For someone who is a serious hobbyist, I don't know if it is a bargain or not. (notice I don't say "just a hobbyist, we all have importance here) Maybe Elements is more than enough, or maybe it doesn't do what you need. Only you can decide that.

So, this is for everyone. If you have and love CC, good for you, but stop trying to tell people how crazy they are for not signing up. That's Adobe's marketing department's job.

For those that don't want/need CC, please stop trying so hard to tell those of us who want/need it that we are the ones that are wrong.

Let's just agree to disagree, and put this subject to bed. Adobe isn't going to change, so do what you need/want, and leave everyone else to their own decisions.
Well, you do understand the not really owning part... (show quote)


Well said - I completely agree with you.

Reply
Page 1 of 2 next>
If you want to reply, then register here. Registration is free and your account is created instantly, so you can post right away.
Post-Processing Digital Images
UglyHedgehog.com - Forum
Copyright 2011-2024 Ugly Hedgehog, Inc.